Sales Development Representative; SDR; France & DACH

Genetec –
Protect the everyday

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec, we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Our network of over 2300 people globally is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our Internal Engagement Survey results of 4.4/5.

Discover Genetec’s work environment and lively culture in this video – Watch here.

As an SDR covering France
, you'll be at the front line of Genetec's commercial expansion—converting inbound leads into qualified meetings and building outbound pipeline across two of Europe's most strategically important markets.

Working at the intersection of Marketing and Sales, you'll engage enterprise prospects, build relationships with key decision-makers, and play a direct role in helping Genetec win new business across the region.

The role is based in London
, with an expectation to work three days per week in the office
.

• Research and identify potential clients and key decision-makers across French enterprise accounts, building targeted prospect lists by vertical, company size, and buying signals.
• Conduct inbound and outbound prospecting through cold calling, email, and Linked In.
• Leverage tools such as Linked In Sales Navigator, Outreach, and Zoom Info to identify, sequence, and engage prospects at scale.
• Act as a strategic partner to the France Account Executives and the EMEA Marketing team, aligning on campaigns, ABM initiatives, and local events.
• Exceed daily, monthly, quarterly, and annual pipeline generation targets aligned with France revenue objectives.

Strong interpersonal and relationship-building skills, with the ability to operate fluently in French-speaking professional environments.

Proactive and self-driven, with the ability to take initiative independently.

Curious, coachable, and motivated, with a willingness to seek out and apply feedback.

Professional and adaptable across both formal and informal business environments.

Experience in a B2B sales or lead generation role.

Experience with inbound prospecting is required; outbound prospecting experience is strongly preferred.

Demonstrated success in a metrics-driven environment, with the ability to consistently achieve activity and conversion targets.

• French: Native or full professional proficiency (written and spoken) – required.
• English: Full professional proficiency.
• Additional European languages are considered an asset.

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

4.5/5agreed in our Internal Engagement Survey:

“People of all ages, gender identities, races, sexual orientations, physical or mental abilities, ethnicities, and perspectives are valued here.”

To learn more about us:
Genetec Website