National Accounts Manager

National Account Manager – Specialist Retail

Specialist Retail is one of Amber Beverage UK's most important strategic growth channels.

Our customers influence trends, shape consumer purchasing decisions and set the benchmark for premium wines and spirits in the UK. They are often the first to champion new brands, making them critical partners in building long-term brand equity.

As Amber Beverage UK continues to invest in premium and super-premium brands, we are looking for an ambitious National Account Manager to lead the development of this channel and accelerate our growth with the UK's most influential specialist retailers.

Reporting to the Sales Director, you will take full commercial responsibility for Amber Beverage UK's Specialist Retail channel.

Based in London and working from our Covent Garden head office
, you will manage many of the UK's most influential premium retail customers while developing new business opportunities across the UK. London sits at the centre of the UK's premium drinks market, making regular customer engagement, store visits and relationship building a fundamental part of the role.

You will own a portfolio of high-profile national customers while identifying and winning new business across the UK's premium retail market.

Success in this role will come from building trusted customer partnerships, creating compelling commercial plans and delivering profitable growth across Amber Beverage UK's premium portfolio.

Working closely with Brand, Marketing, Supply Chain and Commercial Brand Advocacy teams, you will help bring brands to life through launches, activations, education and premium execution.

This is an entrepreneurial role suited to someone who enjoys building brands, identifying opportunities and influencing customers.

• London based, working from Amber Beverage UK's head office in Covent Garden.
• Our Covent Garden office places you at the heart of London's premium drinks and hospitality industry, close to many of the UK's leading customers, brand owners and industry partners.
• The role combines office-based collaboration with regular customer meetings and time spent in trade.
• National travel is required to support customers, supplier meetings, trade exhibitions and industry events.
• Hybrid working, with the majority of time focused on customer-facing activity.

The successful candidate will be responsible for developing relationships across a portfolio of prestige and specialist retailers, including:

• Amathus Drinks
• The Whisky Exchange
• Hedonism Wines
• Berry Bros. & Rudd
• Jeroboams
• Gerry's Wines & Spirits
• Selfridges
• Harrods
• Harvey Nichols
• John Lewis
• Fenwick
• Independent and regional wine and spirits retail groups

This list is indicative and not exhaustive. The successful candidate will also identify, win and develop new prestige and specialist retail customers across the UK.

Commercial Leadership

• Own and develop Amber Beverage UK's Specialist Retail strategy.
• Deliver annual sales, profit and distribution targets.
• Develop and execute Joint Business Plans with key customers.
• Secure new listings across Amber's premium portfolio.
• Negotiate commercial agreements, pricing and promotional investment.
• Deliver profitable and sustainable revenue growth.
• Build long-term strategic partnerships with customers.
• Represent Amber Beverage UK at senior buyer level.

Account Management

• Develop annual customer business plans.
• Grow distribution across the Amber portfolio.
• Launch new products and innovation into priority customers.
• Identify opportunities to increase visibility and rate of sale.
• Conduct regular customer reviews using EPOS and sales data.
• Deliver accurate forecasting and commercial planning.
• Maintain excellent commercial discipline across all accounts.

Brand Building & Activation

• Work with Brand and Marketing teams to develop customer activation plans.
• Deliver premium launches across specialist retail.
• Support tasting programmes, masterclasses and consumer events.
• Increase visibility through premium merchandising and theatre.
• Build advocacy for Amber's brands across key retailers.
• Ensure every brand is represented to the highest possible standard.

Business…