Marketing Development Representative; MDR

About Big Hand

Big Hand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our Big Handers are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

This role sits within the Sales team, reporting to the Sales Director. As a Marketing Development Representative, you will be an ambitious and driven sales professional looking to develop your career within a growing B2B technology business, playing a key role in driving new business growth for Big Hand across the UK legal market.

The role is predominantly outbound, focused on proactively identifying, engaging and converting target law firms into qualified sales opportunities. You will build relationships with prospects within our defined ideal customer profiles, using research, insight, personalised messaging and consistent follow up across email, phone, Linked In and other channels.

You will also identify opportunities to introduce additional Big Hand products into existing accounts, working closely with the relevant Account Manager.

Inbound interest is also an important part of the role. You will be expected to respond quickly, understand the level of intent and use good judgement to convert inbound interest into valuable sales conversations, particularly where speed is critical.

You will work closely with Account Managers on account strategy, prospect engagement and opportunity handoff, while partnering with Marketing to make effective use of campaigns, messaging and content.

You will also take responsibility for maintaining accurate and up to date data across your accounts and activity in the CRM, ensuring that Sales and Marketing have reliable information to support effective prospecting, reporting and decision making.

• Partner closely with Account Managers on account strategy, prospect engagement, pipeline development and qualified opportunity handoff.

• Build and execute outbound campaigns against defined ideal customer profiles, considering law firm size, department and job title.

• Research and prioritise target law firms, accounts and personas, identifying the people and organisations most likely to benefit from Big Hand solutions.

• Engage prospects through email, phone, Linked In and other appropriate channels, using a structured and consistent approach.

• Respond promptly to inbound interest, particularly where speed of response can influence conversion.

• Research prospects and accounts to personalise messaging and make outreach relevant and valuable.

• Work with Marketing to align outreach with campaigns, timing, messaging and relevant content assets.

• Qualify prospects using a defined qualification process, such as BANT, and ensure qualified opportunities are handed over with clear and useful information, applying the same qualification bar regardless of whether the opportunity comes from a new logo or an existing account.

• Identify cross sell opportunities within existing accounts for additional Big Hand products, agreeing target accounts and approach with the relevant Account Manager before outreach, and handing over qualified opportunities for them to progress.

• Monitor outreach performance and refine messaging, sequencing and cadence based on data and results.

• Share market, prospect and customer insight with Sales and Marketing to improve targeting, messaging and campaign effectiveness.

• Maintain accurate and up to date account, contact and activity records in Salesforce, taking responsibility for the quality and accuracy of data across your accounts.

• Log prospecting and engagement activity accurately in Apollo and the CRM.

We are looking for someone who is ambitious, driven and motivated by creating new opportunities and developing their sales career. You will be confident engaging with professionals, comfortable with a high level of outbound activity and motivated by achieving results.

You will be curious about the legal sector and the businesses you are targeting, able to quickly understand what matters to law firms and translate that into relevant conversations.

You will be resilient, energetic and proactive, with the organisation and discipline to consistently manage your accounts, activity and follow up. You will also be keen to learn, develop your skills and take the next steps in your sales career.

• 1 or more years of experience in an SDR/MDR/BDR, inside sales or outbound telesales B2B environment.

• Experience targeting law firms or professional services is…