Head of Sales​/Floor Manager

We are a multi award-winning platform for investing in fine wine and spirits. Our ambition is to make Tequila Reserve the category-defining brand in tequila investment.

To do that, we are building a dedicated new business sales floor from the ground up
. We are looking for the person to build it.

This is not a role managing an established sales department. Your job is to build the Tequila Reserve sales floor from the ground up.

You will recruit the team, establish the culture, implement the operating rhythm, manage daily performance and, particularly in the early stages, continue selling personally.

Recruit, train and develop high-quality new business salespeople. Initially, you will build a small team of productive brokers before scaling the floor materially as performance is demonstrated. You will help determine when to hire, who to hire, how the team is structured and when additional team leaders and management layers are required.

Own the daily commercial performance of the floor. That means having complete visibility over calls and outbound activity, talk time, appointments, pipeline creation, follow-up discipline, conversion rates, individual and team performance, revenue and gross profit. You should be completely comfortable looking at sales activity every day and knowing who is performing, who isn't, and why. Underperformance should be identified and addressed quickly.

You will remain a salesperson, particularly in the early stages. You will carry a clear personal sales target alongside responsibility for the overall floor target, leading from the front by speaking to prospects, taking appointments, handling larger opportunities and demonstrating the standards expected from the rest of the team. You need to understand the sales process at ground level rather than manage it purely through reports.

A major part of the role will be building the team itself. You should have experience identifying promising salespeople, interviewing them properly and distinguishing genuinely productive brokers from people who simply interview well. As the operation scales, you will build a repeatable recruitment engine rather than relying solely on recruiters.

Build a structured onboarding and development programme that turns new hires into productive salespeople quickly and consistently. You will be expected to coach actively, listen to calls, review performance, improve pitches and objection handling, and give clear feedback that helps people improve. Over time, you should be able to develop the strongest performers into consistent producers and, eventually, future team leaders.

You will define the operating cadence of the floor, from morning meetings and call blocks through to pipeline reviews, target setting, coaching, reporting and accountability. The objective is not simply to employ more salespeople. It is to create a repeatable system capable of turning new hires into productive salespeople.

You will be building the sales floor, not the company around it. Wine Fi already operates with Hub Spot, Notion, Slack and Google Workspace
, alongside an established investor and prospect database. The sales team has access to:

• Existing prospect and investor data
• Marketing-generated leads
• Sales collateral
• Product and investment expertise
• Tequila market research and analysis
• Dedicated marketing support
• Wine Fi's wider operations, investment and data teams

As the floor grows, you will have significant input into the technology, recruitment, processes and resources required to scale it.

Please read this section carefully. These are requirements, not “nice to haves”. You must have previously recruited, trained and managed a successful new business sales floor and be able to demonstrate what you built. You should also have significant experience in a comparable high-ticket, telephone-led sales environment. That could include alternative assets, FX, wine, wealth management, whisky, property investment, luxury collectibles or another sector where building trust and closing substantial new business over the phone is fundamental to the model.

We are looking for:

• Proven experience building and managing a new business sales team.
• A strong personal track record in high-ticket sales.
• Demonstrable experience managing activity, pipeline, conversion and revenue.
• Experience recruiting, training and retaining productive salespeople.
• The ability to manage…