ECommerce Sales Controller - FTC

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

The purpose of this position is to translate the SBF GB&I business strategy into a clear, insight-led eCommerce strategy that delivers profitable, sustainable growth across multiple online channels

• Lead, own and develop the 3-year eCommerce strategy, roadmap and annual operational plans, defining what success looks like and the priorities required to deliver it.
• Develop a deep understanding of market, shopper, customer and competitor dynamics, translating insight into actionable growth opportunities across , Amazon, Pure Play and B2B.
• Embed eCommerce into the wider commercial and strategic planning process, ensuring online plans complement the total customer and omnichannel strategy while championing eCommerce across SBF GB&I and the region.
• Provide clear, insight-led recommendations on where to invest, ensuring resource and spend are focused behind the highest-value opportunities.
• Build strong senior-level partnerships and an external eCommerce network, positioning SBF GB&I as a valued strategic partner.
• Lead the development and negotiation of strong eJBPs and customer plans, creating bespoke opportunities that deliver mutual value and competitive advantage.
• Own delivery of profitable online sales growth, including volume, Net Sales and GP performance, with clear visibility of opportunities, risks and corrective actions.
• Work with RGM to optimise Pack Price Architecture, promotional choices and commercial levers across key online formats, ensuring financially robust plans and sustainable ROI.

• Lead execution of the eCommerce strategy through relevant customer and multi-functional teams, driving digital shelf excellence across availability, discoverability/search, content, ratings & reviews and conversion fundamentals.
• Partner closely with Brand Marketing, Digital Marketing, Shopper Marketing, Category, Sales, Finance and Supply Chain to create aligned plans and maximise impact.
• Build and embed an eCommerce playbook, insight, training and tools that improve capability and drive action across brands and channels.
• Establish and track relevant eCommerce KPIs, combining customer, shopper and digital performance data to identify growth opportunities, optimise investment and rapidly convert learnings into action.
• Lead, coach and develop the eCommerce team, setting clear priorities and SMART objectives aligned to business goals.
• Create an accountable, collaborative and high-performance environment, using influence to align senior internal and external stakeholders behind the eCommerce agenda.
• Act as a visible role model for strategic thinking, commercial discipline and results delivery.

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

Degree educated or equivalent professional experience.
Proven FMCG commercial experience with a strong eCommerce background.
Proven track record in eCommerce strategy development and delivery of sustainable growth.
Strong commercial acumen including P&L management and RGM levers.
Highly analytical and data-driven with advanced Excel skills.
Experience in customer/account management and complex commercial negotiations.
People leadership experience with ability to coach and develop teams.
Excellent influencing, stakeholder management, and presentation skills.

Experience working with , Amazon, and/or Pure Play channels.
Knowledge of digital shelf management and eCommerce operational best practices.
Experience in FMCG soft drinks or related fast-moving consumer goods sectors.

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