Area Sales Manager; Materials Handling Equipment

Position: Area Sales Manager (Materials Handling Equipment)
OverviewReferenceAXB
0018

Salary/annum

Job Location
- United Kingdom -- England -- Greater London -- South London Job Type Permanent Posted
11 August 2026

Area Sales Manager – Materials Handling

Location:

Croydon Salary:
Competitive DOE + Company Car

Hours:

Monday to Friday, 40 hours per week

Are you an experienced Materials Handling / Forklift Sales professional looking for your next challenge?

We are recruiting for an Area Sales Manager to take ownership of an established territory across the South East, with a strong focus on new business development, sales growth and customer relationship management.

This is an excellent opportunity for a commercially driven sales professional who knows the forklift and materials handling market and is confident generating new business and closing sales.

The Role You will be responsible for growing sales across your territory, developing existing accounts and identifying new business opportunities.

Your responsibilities will include:

Generating new business through proactive prospecting and customer visits

Managing and developing an existing customer portfolio

Identifying upselling and account development opportunities

Preparing quotations and negotiating commercial terms

Conducting customer presentations and equipment demonstrations

Building strong relationships from operational level through to senior management

Identifying new markets and sales opportunities

Managing your territory, diary and customer visits effectively

Recording and managing sales activity through CRMConverting opportunities into successful sales

What We're Looking For You will need:

Minimum 5 years' sales experience within the Materials Handling / Forklift industryA proven track record in new business development

Strong account management and relationship-building skills

Excellent presentation, negotiation and objection-handling abilitiesA consultative, solution-led approach to sales

Strong commercial awareness

Excellent communication and customer-facing skills

Good IT and CRM experience

Strong organisation and territory management skillsA self-motivated, driven and results-focused approach

What's on Offer?

Competitive salary dependent on experience

Company car Laptop and mobile phone
24 days holiday + bank holidays

Pension

Ongoing training and development

Genuine career progression opportunities

If you're an experienced Forklift / Materials Handling Sales professional who thrives on winning new business and developing customer relationships, apply today!

INDKTT