Senior Events Sales Manager

Reports to: Head of Events and Commercial Partnerships

Responsible for: Events Team

Conditions: Permanent position, full time

Hours:40 hours per week (inclusive of breaks), some evening and weekend work required

Background

Brixton House is more than just a cultural space; it is a vibrant community hub where creativity thrives, voices are heard, and everyone is welcomed and celebrated. We invite you to join us in our mission to enrich lives through the power of the arts.

Our vision is to empower the undervalued, unheard, and excluded communities through our creative and cultural spaces. We believe in creating a haven where every voice matters, where stories from all walks of life can be shared and celebrated. Our mission is rooted in the rich and influential history of Ovalhouse Theatre, from which Brixton House has emerged as a dynamic new cultural hub.

We are dedicated to presenting and collaborating with voices and perspectives that are often marginalised in mainstream funded culture.

Our commitment to building a strong connection with our community is reflected in our core values:

1. Always be welcoming
to our international community.

2. Be radical and progressive in our thinking and activities.

3. Be collaborative in our ambitions –
nurturing new relationships locally, and beyond Brixton.

4. Most importantly, always celebrate
our unique identity and growing accomplishments.

Purpose of the role

The Senior Events Sales Manager is the senior sales lead within Brixton House's commercial team, responsible for building a proactive sales operation that creates opportunities, develops pipeline and converts business into sustainable earned income. The role will lead the proactive sales strategy, with particular responsibility for growing our core hires business across rehearsals, auditions and workshops, while developing corporate, commercial and strategic venue relationships.

The postholder will line-manage the Events Sales Manager and work closely with the Event Manager to ensure a strong transition from sales to delivery.

Sales Leadership & Business Development

Lead and develop Brixton House's proactive sales strategy, moving the team from a predominantly reactive model to planned outbound sales activity.

Own the commercial sales pipeline and ensure sufficient quality and value to support income targets.

Identify, target and develop new markets, clients and commercial opportunities across cultural, creative, corporate and other relevant sectors.

Lead proactive prospecting and develop relationships that increase repeat, block and higher-value bookings.

Work with the Head of Events and Commercial Partnerships to develop opportunities for multi-year venue partnerships and other forms of predictable, longer-term income.

Use customer insight, market intelligence and sales performance data to identify opportunities and improve conversion.

Core Hires Business

Own the strategy for growing rehearsals, auditions and workshops, identifying priority client groups and markets.

Develop targeted prospecting and sales activity to increase utilisation and visibility of Brixton House's spaces.

Develop compelling propositions and work with Marketing on campaigns, assets and case studies that generate qualified leads.

Identify repeat and block-booking opportunities and monitor performance to improve results.

Line-manage and develop the Events Sales Manager, setting clear objectives, priorities and performance expectations.

Review pipeline, activity and conversion regularly and take action where performance or income is at risk.

Coach and support the Events Sales Manager to develop strong prospecting, enquiry management, negotiation and conversion skills.

Ensure clear processes are in place for enquiries, opportunities, quotes,…