GTM Enablement Manager

• Stakeholder Partnership & Programme Management

Being a Bobber means bringing your whole self to work - whether you're bubbly, shy, funny, bold, or something in between. We want you to feel confident to do your best work here.

HiBob is a fast-growing, global HR platform helping mid-sized businesses transform how they manage and engage with their workforce. Since 2015, we've supported over 3,000 companies worldwide, including Fulham FC, Airtasker, GoCardless, what3words and Fiverr. At HiBob, we pride ourselves on creating exceptional work experiences for our employees - who we affectionately call “Bobbers.”About the TeamGTM Strategy & Enablement runs as one function with two lanes, sitting inside Product Marketing - close to where value narrative and positioning is born.

Together this team exists to build seller excellence: turning GTM strategy into reps who execute with consistency, confidence, and commercial rigour across the customer journey.

We are seeking an AI-Forward AE Enablement Manager to serve as the capability-building expert for our global New Business organisation. In this role, you will design, deliver, coach, and reinforce the programmes that improve opportunity progression, conversion performance, deal quality, forecast predictability, and sales cycle efficiency. The purpose of this role is simple: to help AEs win more consistently by building smarter, faster, and more commercially effective sellers who position HiBob with confidence, reduce deal-stage stagnation, and improve conversion performance.

You will act as both trainer and coach - helping Account Executives build the confidence, skills, and commercial judgement required to lead value-based customer conversations.

• 8+ years of total experience across Sales, Sales Enablement, or other related GTM functions, including 3–5 years of dedicated experience in Sales Enablement, coaching, or capability development roles.
• Strong understanding of enterprise sales cycles, qualification, discovery, opportunity management, commercial conversations, negotiation, and forecasting.
• Experience delivering training, coaching, workshops, certifications, or capability-building programmes.
• Familiar with modern sales methodologies, AI-assisted workflows, and enablement technologies.
• Strong communicator, coach, and collaborator with the ability to influence stakeholders across multiple regions and functions.
• Passionate about developing people, improving performance, and helping sellers achieve commercial success.

A strong enablement rhythm already exists across the business and must continue uninterrupted. Alongside supporting critical business priorities, strategic initiatives, and field enablement needs, this role is responsible for continuously improving how Account Executives learn, execute, and win. The role is focused on four core pillars:

• Capability Development
• Sales Methodology & Execution Excellence
• Stakeholder Partnership & Programme Management
• AI-Powered Selling

• Design and deliver role-specific enablement programmes that improve conversion performance, deal quality, forecast accuracy, and sales cycle efficiency.
• Act as both trainer and coach, facilitating engaging learning experiences that develop practical selling capability and drive measurable behavioural change.
• Ensure learning is rooted in active opportunities, customer conversations, pipeline reviews, and real-world selling situations rather than hypothetical scenarios.
• Build confidence, commercial acumen, and customer-facing excellence across the AE organisation.
• Regularly participate in customer calls, deal reviews, forecast reviews, pipeline…