Commercial Manager

Commercial Manager - FTC 12-month maternity cover (up to £45k per annum)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners’ World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

As a Commercial Manager, you will be responsible for sponsorship revenues against the Festive Good Food Show and Good Food Festival (alongside BBC Gardeners’ World Live at Packington Estate; additionally you will contribute to stand sales targets through sale of brand activation sites and larger footprint stands. This role requires a strategic thinker with excellent relationship-building skills and a proven track record in sponsorship sales who will generate new business as well as manage existing and lapsed client accounts.

This role is a 12-month FTC replacing the Sponsorship Manager, reporting into the Event Director for the Festive Good Food Show, working closely with the Event Director of Packington and the Head of Sales ‑ Food & Outdoor to ensure targets are met across the events. You will also collaborate with wider Immediate colleagues within the brand and Ad teams.

You are passionate about events and have a keen interest in the food and festival industry. You enjoy building and maintaining relationships with large clients, thinking creatively to come up with new ideas and bespoke solutions and you thrive in a fast‑paced, dynamic environment, working as part of a high performing team.

• Actively identify, approach and pitch new business sponsor ships across all events within the portfolio, ensuring that any opportunity aligns with the strategic pillars of each event.
• You will approach clients across multiple industries and principles to ensure that there is a good coverage of leads.
• Use Linkedin Sales Nav and Pearlfinders to identify and approach new business opportunities and tailor bespoke pitches using these tools.
• Attend and research competitive events for each show and identify and proactively approach their sponsors and partners, as well as use initiative to approach rival brands.
• With the help of the sponsorship executive, ensure that the 2027 sponsorship opportunities deck is up to date with any new information, opportunities, branding and imagery.
• Work alongside the Event Director and Creative Producer, you will join status calls with existing clients and any new clients that are onboarded.
• Generate new business opportunities through market research, tailored proposals, and senior stakeholder relationship building.
• Collaborate with marketing, sales, and event teams to deliver sponsorship agreements and promotional materials.
• Maintain sponsor records, track performance through CRM reporting, and support post-show retention and upsell strategies.
• Identify stand sales and brand activation opportunities where sponsorship is not the right fit, maximising commercial value for clients and events.

• Proven experience in commercial sales and account management
• Strong negotiation and relationship-building skills
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Strong organizational and project management skills
• Proficiency in Microsoft Office Suite and CRM software
• Management experience is…