Director, Digital Asset Sales

Job Title Director, Digital Asset Sales Department Client Facing-UK-UK

Baillie Gifford's Digital Assets team is building the firm's capability in tokenised investment products, starting with the Baillie Gifford Enhanced Yield Fund ($BAGEY), our first tokenised investment product, with the ambition to develop our broader digital assets offering as the market evolves.

As Director, Digital Asset Sales, you'll play a leading role in creating a market for this emerging Baillie Gifford proposition. Initially focused on building awareness of and raising assets for $BAGEY, you'll develop our presence and brand credibility within the digital assets ecosystem, originate new commercial opportunities and build relationships with prospective institutional and wholesale investors. You'll work proactively with prospective investors to help guide and prioritise the future development of tokenised strategies.

Working closely with the Digital Assets team and sales and client-facing colleagues across all regions, you'll bring insight from the market back into the firm, helping us understand evolving client needs and develop solutions that respond to the tokenised asset and broader DeFi opportunity set. The focus will be on institutional and wholesale distribution, with prospective clients expected to include both traditional financial organisations and those specialising in onchain finance.

You'll need sufficient understanding of digital assets and tokenisation to operate credibly, but deep technical expertise isn't the primary requirement. You'll lead investor-facing origination, brand development and asset raising, while technical and infrastructure partnerships with custodians, protocols and market makers will sit with colleagues leading technical delivery within the Digital Assets team. The role will be based in London with regular travel, including to our head office in Edinburgh, where the Digital Assets team is located.

This position has been deemed a Certified role within the FCA's Senior Manager and Certification Regime. As a result, the occupant's details will be displayed on the FCA register and both initial and annual fitness and propriety assessments must be completed.

Lead investor-facing origination and asset raising for the firm's tokenised investment products, initially focused on building awareness of and raising assets for $BAGEY.

Proactively identify, develop and convert commercial opportunities across institutional and wholesale markets, including traditional financial organisations and participants specialising in onchain finance.

Build and maintain a high-quality network of prospective investors and relevant digital asset organisations, creating new relationships and routes to market.

Work closely with sales and client-facing colleagues across regions, acting as a digital assets subject matter expert and supporting prospective client engagement, including attending meetings where required.

Negotiate fees and commercial terms in partnership with Baillie Gifford's Fees Group.

Grow Baillie Gifford's presence and generate leads amongst potential digital assets investors through industry conferences, networking and other relevant activity.

Seek out speaking opportunities, panels, round tables and other forums through which to communicate our thinking, build awareness and generate commercial opportunities.

Develop compelling sales and marketing materials that communicate the case for Baillie Gifford's tokenised investment products.

Protect and extend Baillie Gifford's reputation for being at the forefront of native digital fund offerings.

Build a deep…