Senior Sales Development Representative – New Business

Role overview

We’re looking for a hungry, commercially driven Senior Sales Development Representative (SDR) to help accelerate Techspert’s new business growth.

This is a pure outbound role
. Your focus will be identifying, prospecting and engaging new corporate customers across pharma, biotech, medtech, marketing and advertising
, creating high-quality opportunities for our VP of Sales.

You’ll own the top of the funnel: researching target accounts, finding the right decision-makers, creating compelling reasons to engage and using phone, email and Linked In to turn cold prospects into qualified discovery calls.

Techspert is a agile, ambitious business, so we're looking for someone who is comfortable figuring things out and making things happen
. You won't have a huge sales enablement team handing you perfectly researched accounts, contacts and messaging. We'll give you the tools and support to succeed, but we'll expect you to bring your own initiative, ideas and drive.

The best person for this role will be resourceful and relentless
: someone who finds a way into an account, experiments when something isn't working and takes personal responsibility for generating opportunities.

This isn't a role for someone who wants to wait for inbound leads or be handed a perfect playbook.
You’ll create your own opportunities.

• Identify and prospect high-potential corporate customers across pharma, biotech, medtech, marketing and advertising.

• Research target accounts to understand their business, priorities and potential use cases for Techspert.

• Map organisations and identify the stakeholders and decision-makers most likely to benefit from our services.

• Build and manage your own high-quality pipeline of prospects across your target market.

• Spot relevant commercial triggers and use them to create timely, personalised outreach.

• Find creative ways into accounts when the obvious route isn't working.

• Continually identify new accounts, teams and personas that could represent opportunities for Techspert.

• Run consistent, multi-channel outbound prospecting across phone, email and Linked In
  .

• Make cold calling a core part of your daily prospecting activity.

• Create personalised and relevant messaging that cuts through crowded inboxes.

• Build structured outbound sequences while knowing when to abandon the template and try something different.

• Experiment with messaging, channels, personas and approaches to continually improve response and conversion rates.

• Follow up persistently and professionally to turn initial engagement into qualified conversations.

• Use your own judgement and initiative to work out how to reach difficult prospects and accounts.

Your primary objective is simple:
create qualified new business conversations.

You'll be responsible for:

• Engaging relevant decision-makers within target corporate accounts.

• Understanding enough about a prospect's priorities and challenges to establish a genuine reason to speak with Techspert.

• Communicating Techspert's value proposition clearly and confidently.

• Handling initial objections and creating curiosity.

• Qualifying opportunities before passing them to the appropriate salesperson.

• Booking high-quality discovery calls that have genuine potential to progress into new business.

• Ensuring clear context and a strong handover so the sales team can pick up the conversation effectively.

• Work towards clear targets for outbound activity, qualified meetings and pipeline generation.

• Take ownership of your numbers and understand exactly where you are against target.

• Maintain accurate prospect, activity and opportunity information within our CRM.

• Analyse your own conversion…