Field Sales Manager
Listed on 2026-09-13
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Sales
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Management
Lead a Field Sales team and manage the day to day relationships with customers to deliver profitable commerical contracts, brand distribution, cocktail menu feature, picture of success, world class activations and in doing so growing premium market share.
With a team of mulitple direct reports you will focus heavily on building world class capability, coaching and empowering them to think outisde of the box and stretch their thinking.
Responsible for developing a strategic plan to win in the Independent On Trade, become the “Go To” Spirit Supplier to our customers and become the envy of the industry by delivering our business ambition.
ABOUT YOUYour entrepreneurial style means that you will thrive on driving strategy, people development and exciting the market.
Your strong communication, presentation, networking and interpersonal skills will be key to your success.
Most importantly, you thrive in the on trade, advocating our brands and putting the consumer at the heart.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE- Leading, coaching and developing a regional sales team with multiple direct reports
- Delivery of budgeted £GP targets in your designated region
- Delivery of brand distribution and menu feature objectives
- Delivery of Picture of Success (outlet execution) objectives
- Delivery of premium spirits brand growth across the regions Independent Free Trade measured by CGA Data
- Ensure marketing activities are synchronized and properly activated by teams & customers
- Executing Bacardi Sales Way targets (distribution, visibility…) with customer, aligned with business KPIs.
- Creation and maintenance of Joint Business Plans with key customers and deliverables are achieved (volumes, values targets)
- Ensure New Product Development targets are delivered on time and quality execution standards
- Share and steal best practices across channels and customers
- Ensure that all sales processes and tools are followed and compliant to standard
- Leadership and development of the team’s strategic business plan
- Lead monthly team meetings where stakeholders are invited to attend and present
- Development and maintenance of a live people plan that includes talent management, succession planning and performance improvement where necessary
- Interview and recruiting a diverse workforce that is reflective of the UK population showing no bias
- Embed Belongings in every aspect of the role
Work Experience and Functional Competencies required:
Proven experience in sales team leadership, national account management and/or marketing within a commercial environment.
- Track record of customer development and cross functional working
- Key account management as a minimum
- Drive for results
- Timely decision making
- Problem solving
- Conflict management
- Interpersonal savvy
- Strategic thinker
- Planning and organising
- Negotiation
- Communications skills
- Highly commercial
- The ability to prioritise and work autonomously on appropriare projects and tasks
- Good communication skills will be essential. Internally you will need to show that you can work with various teams to deliver successful projects
- The desire to succeed and deliver change, ability to self-start and to drive the business agenda autonomously, as well as high resilience and creativity
- Identify business opportunities through being entrepreneurial and ripping up the rule book
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3
Fs:
Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who…
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