Sales Development Representative

About Us

YuJa, Inc. is a leading provider of cloud-based digital compliance and accessibility solutions for regulated sectors worldwide. Serving clients in higher education, K-12, government, and healthcare, YuJa enables organizations to meet evolving regulatory demands while delivering engaging, secure, and accessible digital experiences. Our platforms such as Lumina (video), Panorama (LMS accessibility), Equal Ground (governance), and Verity (proctoring) are rigorously tested for compliance, audited, and secured.

For over a decade, YuJa has been dedicated to building not only innovative digital compliance and accessibility solutions, but also a workplace where our people can thrive. We invest in our employees by fostering career growth, continuous learning, and opportunities for advancement. Our culture is rooted in collaboration, inclusivity, and belonging, where every team member’s contributions are valued and their voices are heard.

Just as we help institutions and organizations worldwide achieve their goals, we are equally committed to supporting the success of our people and making a positive impact in the communities we serve. Meet the YuJa family here and see what makes YuJa special!

We are seeking an ambitious, high-energy Sales Development Representative (SDR) to join our foundational team in London. This is a unique opportunity to become one of the early hires supporting YuJa’s UK expansion and helping establish our presence in the EMEA market.

As an SDR, you will play a critical role in driving pipeline growth by identifying and engaging prospective clients across the Education, Government, and Healthcare sectors. You will work closely with Account Executives and leadership to generate new business opportunities while developing the skills needed for long-term success in SaaS sales.

This role is ideal for someone who thrives in a fast-paced, performance-driven environment and is excited about building relationships, creating opportunities, and contributing to a growing international team.

• Prospect and develop a pipeline of qualified leads through outbound calls, emails, Linked In outreach, and strategic prospecting initiatives
• Identify and engage decision-makers within higher education institutions, government organizations, and healthcare providers across the UK and EMEA markets
• Schedule qualified online product demonstrations and meetings for Account Executives on a consistent basis
• Partner closely with Account Executives to support sales cycle success and drive urgency with prospective clients
• Develop a strong understanding of YuJa’s products, value propositions, and target markets
• Maintain accurate prospect, activity, and pipeline data using Salesforce CRM and sales engagement tools
• Conduct market research and account mapping to identify new business opportunities
• Participate in ongoing sales training, product training, and professional development programs
• Represent the company professionally in conversations with prospective clients and at networking or industry events where applicable
• Contribute to the growth of the London office culture as part of an expanding UK team

• Bachelor’s degree or equivalent experience in Sales, Business, Marketing, or a related field
• 2–3 years of experience in Sales Development, Business Development, lead generation, or customer-facing roles, preferably within SaaS or technology
• A strong interest in performance-based sales and career growth within a SaaS organization
• Excellent verbal and written communication skills with the confidence to engage senior stakeholders
• Highly motivated, goal-oriented, and comfortable working in a fast-paced environment
• Strong organizational skills and attention to detail, with the…