Go To Market Manager I & North Europe

Overview

Soda Stream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option.

Soda Stream is part of the Pepsi Co product family, which supports the Pepsi Co Positive (pep+) initiative and champions strong business and social values to lead positive change. At Soda Stream, we put the planet and people first – to help create a better, more sustainable future for generations to come.

Want to change the way the world drinks?

Soda Stream is looking for an experienced Go-To-Market Strategy Manager to join the Cluster Commercial team, supporting the UK & Northern Europe markets.

This role is responsible for translating global Go-To-Market (GTM) strategy into practical, commercially effective execution across the cluster. Working across Sales, Revenue Growth Management, Trade Development, Demand Acceleration, Finance and Strategy & Transformation, you will ensure that GTM models, route-to-market strategies, tools and capabilities are adapted to local market needs and deployed effectively.

The role combines strategic thinking with hands-on execution. You will identify opportunities to improve how Soda Stream reaches customers, deploy new routes to market and channels, optimise field-force effectiveness, and drive consistent adoption of new ways of working across markets.

Responsibilities

1. GTM Strategy & Deployment Translate global GTM strategy into market-specific execution plans across the UK & Northern Europe cluster.

Adapt route-to-market, channel and coverage models to local market needs while ensuring consistent deployment of GTM standards.

Establish clear GTM standards and ensure consistent deployment across cluster markets.
2. Channel Development & Sales Effectiveness Identify and deliver growth opportunities across channels, customers, distributors and routes to market.

Optimise territory design, customer coverage and field-force deployment to improve productivity and execution.
3. Capability & Execution Excellence Drive adoption of GTM tools, processes and ways of working.

Lead implementation of new GTM initiatives and build market capabilities through training, coaching and best-practice sharing.
4. Performance & Continuous Improvement Monitor GTM performance, identifying opportunities to improve customer coverage, execution quality, sales productivity and cost-to-serve.

Use data and market insights to prioritise actions, measure impact and drive continuous improvement across the cluster.

How Success Will Be Measured Success in the role will be demonstrated through:

GTM execution: improved customer coverage, call effectiveness and in-market execution.

Salesforce productivity: improved route efficiency, field-force productivity and cost-to-serve.

Channel growth: successful expansion into priority and emerging channels and delivery of incremental customer and sales opportunities.

Continuous improvement: measurable improvements driven by data, market insight and sharing of best practice.

Qualifications

You will bring significant experience in Sales, Commercial Excellence or Go-To-Market within an FMCG or similarly fast-paced, customer-led environment.

You are likely to have:8–10 years' relevant commercial experience, with strong exposure to field sales and in-market execution.

Proven expertise in route-to-market strategy, customer coverage, territory design and salesforce productivity.

A track record of implementing new tools, processes, capabilities and ways of working erience working across multiple markets, ideally within a regional or cluster environment.

Strong analytical and commercial skills, with the ability to turn data and insight into practical action.

Job Summary Req :  of Openings: 1

Job Function:
Commercial Relocation:
No