Sales Manager - Hospitality

Sales Manager, Hospitality

UK | Permanent

We are a leading global live events and experiences business, delivering world-class events across sport, art, entertainment, and lifestyle. Our portfolio includes some of the UK's most iconic hospitality experiences, bringing audiences together through unforgettable live moments.

As our event portfolio continues to grow, we are looking for a driven and ambitious Sales Manager to join our Hospitality team and help shape the next phase of growth.

You'll join a high-performing hospitality sales team responsible for curating and selling premium experiences across a portfolio of prestigious live events.

This newly defined position is designed to bring fresh energy and individual sales expertise into a growing team. You'll focus on selling hospitality and premium event packages across a range of flagship seasonal events, from luxury dining experiences and summer festivals to large-scale winter attractions and corporate entertainment offerings.

• Tennis hospitality events
• Food and lifestyle festivals
• Prestigious outdoor concert series

• Large-scale seasonal attractions
• Premium winter entertainment experiences

• Unique hospitality and corporate entertainment products

This is a true 360-degree sales role with outbound business development at its core. You'll own the full sales cycle, from prospecting and lead generation through to closing business, account management, and on-site client delivery.

This role combines office-based sales activity with hands-on event delivery.

During key event periods, approximately:

• 4 to 5 weeks during June and July
• 5 weeks during November and December

you will be based on-site at events, where extended hours and weekend working form part of delivering exceptional client experiences.

Outside of these periods, the role follows standard business hours from the office.

• Build a strong understanding of the event portfolio
• Establish a structured and consistent outbound sales approach
• Generate a qualified pipeline of new business opportunities

• Achieve personal sales targets
• Convert new business opportunities into confirmed bookings
• Complete your first event delivery period successfully
• Receive positive client feedback

• Consistently achieve or exceed revenue targets
• Maintain a healthy and well-managed pipeline
• Develop strong client relationships that drive repeat business
• Identify opportunities to cross-sell across the wider event portfolio
• Contribute new ideas and market intelligence to support team growth

• Build targeted prospect lists and identify decision-makers
• Execute outbound sales activity through phone, email, and Linked In
• Develop and refine prospecting strategies to generate new opportunities
• Maintain a disciplined and consistent outreach cadence

• Manage prospects through the entire sales cycle
• Conduct discovery meetings and present tailored proposals
• Negotiate effectively and close profitable business
• Deliver against individual revenue targets

• Build long-term client relationships
• Drive renewals, upselling opportunities, and referrals
• Develop a strong portfolio of repeat customers

• Work closely with marketing, operations, finance, and event teams
• Ensure a seamless client experience from initial enquiry through event delivery

• Support on-site hospitality operations during key event periods
• Act as a primary client contact during live events
• Ensure guests receive an exceptional hospitality experience

• Maintain accurate CRM records
• Produce sales reports and pipeline updates
• Provide accurate revenue forecasting

• 3 years' sales experience, ideally within events, hospitality, sponsorship, leisure, or a related sector
• Proven track record of achieving targets through proactive business development
• Strong outbound sales and telesales experience
• Experience building and executing multi-channel outreach campaigns
• Excellent communication and presentation skills
• Proficiency in Microsoft Office and CRM systems
• Strong organisational and time-management skills
• Flexibility to work extended hours and weekends during key event delivery periods

• Motivated by winning new business and generating opportunities
• Passionate about live events and premium guest experiences
• Highly organised…