Wholesale Account Manager
Listed on 2026-09-19
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Sales
Account Manager, Outside / Field Sales, Business Development, Wholesale
Location: London – must be based within Greater London / M25
Job Type: Full-time, Permanent
Fancy being part of the team growing some of the UK’s best-loved drinks brands?
At Global Brands, we create, build and grow drinks brands that people know and love – from VK and HOOCH to Franklin & Sons, across RTDs, spirits, soft drinks and beer.
We’re looking for a Wholesale Account Manager to take ownership of our wholesale customers across London and the wider South, building strong commercial relationships and finding new ways to grow the business.
This isn’t about simply managing a list of accounts. You’ll own your customer relationships, understand what makes their businesses tick and look for opportunities to grow distribution, visibility and sales.
And because this is a London-based role, you’ll need to live within Greater London / the M25 and be comfortable spending your time out with customers.
What you’ll be doing- Own and grow key wholesale relationships, becoming a trusted commercial partner to your customers.
- Develop and deliver account plans that drive sales, distribution, visibility and profitable growth.
- Identify new opportunities across the wholesale and on-trade landscape and turn them into tangible sales.
- Negotiate commercially with customers across pricing, promotions, ranging, placement and activity.
- Understand your customers’ businesses, their challenges and where our brands can add value.
- Keep a close eye on market trends, competitors and customer insight, using this to spot what’s next.
- Work closely with our Field Sales, Marketing, Supply Chain and wider commercial teams to make things happen.
- Manage your territory against agreed targets, using data and Salesforce to understand performance and keep your pipeline moving.
- Resolve customer issues quickly and professionally, making sure we’re easy to do business with.
- Report on performance and opportunities, bringing recommendations and commercial insight to the On Trade RTM Controller.
- Your customers see you as a partner, not just a supplier.
- Existing accounts are growing, with more brands, more distribution and more opportunities.
- You’re constantly looking for the next customer, channel or opportunity.
- You know your numbers and understand what’s driving performance – and what needs to change.
- You build strong relationships while still being commercially ambitious.
- You turn market insight into action rather than simply putting it in a presentation.
- You work brilliantly with the wider Global Brands team and get things done.
- Most importantly, your patch is growing and your customers want to work with you.
We’re looking for someone who is:
- Experienced in commercial account management within the drinks, wholesale or on-trade sector.
- Confident negotiating and influencing customers at different levels.
- Commercially minded, with a strong understanding of sales, margin, pricing and growth.
- Comfortable using data to understand performance and identify opportunities.
- A strong relationship builder who can quickly earn trust and credibility.
- Proactive, resilient and comfortable working with autonomy.
- Organised, with the ability to manage multiple customers, priorities and opportunities.
- Confident using Excel and PowerPoint, with Salesforce experience a bonus.
- Full of ideas and always asking “what could we do next?”
- Based within Greater London / the M25, with the flexibility to travel regularly across the territory.
We’re an ambitious, entrepreneurial drinks business with a portfolio of brands that gives you plenty to get excited about.
You’ll have the opportunity to own your customers, make a real commercial impact and help shape the growth of some seriously well-known drinks brands.
We work hard, support each other and celebrate…
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