Field Sales Assistant Manager - Chinese Speaking

Field Sales Assistant Manager – Ethnic Channels (Food service Focus)
I.

JOB DESCRIPTION O

verall Scope &

Purpose:

The role is accountable for developing the Ethnic food service business in the UK
, with a primary focus on the Chinese catering market. This includes building and maintaining relationships with food service wholesalers across the regions and with high-end restaurants and restaurant groups, particularly in London; introducing new products; and supporting trade events and food service activities. The role focuses on food service market development and execution, and does not include UK shipment sales responsibilities.

Driving food service market development in the ethnic channels, with a focus on the Chinese catering market: developing relationships with food service wholesalers, high-end restaurants and restaurant groups, introducing new products, and delivering food service activities that build strong sales growth for a wide range of Lee Kum Kee products.

• Work closely with the Business Development Manager to develop and implement programmes that will build food service sales and distribution.
• Develop and maintain strong relationships with Chinese food service customers, including high-end restaurants, restaurant groups and chefs, particularly in London.
• Cover food service wholesalers and cash & carries across the regions: build and maintain relationships, introduce new products and drive sell-through to the catering trade.
• Provide dedicated, high-touch account support to premium food service end customers, ensuring a responsive and professional level of service.
• Manage and conduct product demonstrations and presentations to pitch to key food service accounts.
• Manage new product introduction and launch to food service customers and the trade to maximise trial, distribution and usage.
• Represent Lee Kum Kee Europe at Chinese trade events, exhibitions and food service activities, and maintain good relationships with trade contacts and associations.
• Organise and conduct sampling and promotional activities, which may involve weekend work.
• Collate and track information on distribution, prices and competitors' activities to support business planning.
• Assist the BDM with sales planning and tracking of A&P and other channel expenditure in line with relevant budgetary controls.
• Update and manage food service customer records and contacts.
• Ensure effective trade coverage and regular field-based contact, managing an economical yet comprehensive journey plan.
• Support the company in ensuring good representation and reputation of the Lee Kum Kee brand in the trade, to protect its brand image and equity.
• Periodically updated on the latest trends and findings in the food service market.
• Business trips as and when the job requires.

• Be educated to university degree level or equivalent; a Business or Marketing degree is an advantage.
• At least 1-3 years' relevant sales experience, preferably in the food service / catering / Ho Re Ca  secto
  r. Experience dealing with Chinese restaurants, food service wholesalers or cash & carries is highly desirable; a background in FMCG trade marketing is an advantage.

• Permission to work in the UK.
• Fluent in both Mandarin and Cantonese
  , with proficiency in English.
• Must have a full UK driving licence as the job will involve driving.
• Good Microsoft Office skills in order to present business plans and analyse sales data and trends independently.
• Must be prepared to work flexible hours, including weekends, with frequent travel.
• Highly motivated and self-driven with excellent interpersonal and communication skills.
• Must be a team player and assist colleagues in other departments when required.
• Must be independent and a good organiser with excellent self-discipline.
• Excellent negotiator when it comes to communicating with customers at all levels.
• Chinese food lover / keen cook with good knowledge of the working kitchen, in order to communicate effectively with food service customers.

We offer attractive remuneration package with fringe benefits to the right candidates, such as

• Flexible working arrangement
• 25 days of annual leave + 1 company holiday (Lunar New Year) + UK bank holidays
• Medical insurance, dental insurance, and life insurance
• Company pension
• Company events
• Company car

For more information, please visit our website at  and