Director of Sales

Position Title

Director of Sales

General Manager

S&M Department (Reservations Supervisor, Sales Manager and Sales and PR Executive)

Visa sponsorship may be available for eligible candidates who are currently residing in the UK, subject to meeting UK Skilled Worker visa and immigration requirements.

• Competitive salary based on experience
• Service charge (£9,000-£10,000 per annum, subject to business levels)
• Discretionary bonus of up to 20%, based on achievement of agreed KPIs
• Enhanced pension scheme*
• Enhanced annual leave entitlement, increasing with length of service
• Complimentary meals while on duty
• Private Bupa Health Plan*
• Access to the CODE App, offering exclusive hospitality benefits and discounts*
• A vibrant social calendar and employee engagement programme, including team events and seasonal celebrations
• The opportunity to be part of one of London's most distinctive luxury hospitality projects

We are looking for a passionate, energetic and value-led Director of Sales to lead and oversee the Sales department. You will own and optimise the product (think hospitality, experiences and community) whilst being responsible for wider business strategy as the company fulfils its growth plans, revenue strategies and enters into new locations. You will need a firm grasp of the London market, particularly the fashion, luxury goods, leisure, and entertainment sectors.

Reporting directly into the General Manager and you will work closely with the leadership team, acting as Ambassador, to drive new and existing business.

You will be required to have excellent communication skills and build constructive and supportive relationships with your co-workers. Your support will help design, drive, and implement policies across the Rooms and Food and Beverage Divisions. These will be heavily influenced by the DNA of Hôtel Costes in Paris. Your input will be key to build and develop a culture of constant improvement, challenging the status-quo.

• Directly manage sales for rooms and private dining functions, ensuring targets are consistently met or exceeded.
• Drive sales and set clear, achievable sales goals. Develop and execute a sales plan that aligns with department objectives.
• Prepare and administer the sales budget, executing programs within defined limits as outlined in the budget plan.
• Maintain awareness of current and future competitors' product, pricing and marketing programs to be in a position to proactively respond to market conditions.

• Direct and coordinate the sales activities needed for the sales, private dining hire, groups, and reservations teams to maximise revenues.
• Allocate sales resources and funds strategically to maximise hotel revenue, based on current market conditions and forecasts.
• Develop a comprehensive sales strategy for rooms and private dining hire.
• Run sales reports regularly and analyse data to identify trends, opportunities, and areas for improvement.
• Build and maintain a database of strategic key accounts across all segments and regions, and establish relationships with them.
• Prepare room proposals, quotations, group proposals, hotel buyout quotes, and accommodation and catering contracts as needed to support reservations teams.
• Oversee partnerships with OTAs and collaborate closely to activate promotions, manage commission levels as needed, and increase visibility to maximise revenue.
• Support the Digital Marketing Executive in overseeing the performance and strategy of the Digital Marketing Agency, including managing paid campaigns (such as Google Ads), website traffic and ensuring all initiatives are aligned with revenue generation goals.

• Prepare monthly and yearly sales budget, forecasts and sales plans in conjunction with the General Manager.
• Provide monthly financial and performance updates on the owners' reports, including action plans.

• Proactively seek out and establish strategic partnerships within luxury travel, luxury high-end brands, corporate, and entertainment segments to drive sales of rooms and food & beverage, enhancing hotel recognition and guest satisfaction.
• Conduct hotel tours for clients and partners to showcase rooms, food & beverage outlets, amenities, and enhance relationship-building.
• Create and manage a comprehensive annual plan for familiarisation trips and visits by travel industry partners, ensuring consistent…