Regional Account Manager

Regional Account Manager – Leading National F&B Business – LONDON
- Up to £40,000 plus travel and commission

We are looking for an ambitious and commercially driven Regional Account Manager to join a leading UK F&B business with an exceptional portfolio of high-quality European products, with a particular focus on its outstanding wine and food offering and over 50 years in the industry!

This is a role for someone who thrives on winning new business, growing existing accounts and building strong, long-term customer relationships. You will take ownership of a defined portfolio of customers across the on-trade and selected retail channels
, identifying opportunities to increase distribution, drive sales and strengthen the position of the company's F&B portfolio in the market.

With an established and highly regarded product range behind you, this is an exciting opportunity to play a key role in delivering regional growth and developing valuable customer partnerships.

• Competitive salary with performance-related bonus.
• Opportunities for professional development and career progression.
• The chance to work with a leading brand in a dynamic and fast-paced industry.

• Own and develop a portfolio of regional accounts across the on-trade and selected retail customers.
• Deliver against ambitious sales, revenue and margin targets, with a clear focus on profitable growth.
• Identify and secure new business opportunities
  , from prospecting through to negotiation, onboarding and account development.
• Build trusted, commercially valuable relationships with key customers and decision-makers.
• Develop account plans that identify opportunities for increased distribution, ranging, volume and share of wallet.
• Drive the growth of the wine portfolio by identifying the right products and propositions for individual customers.
• Use customer, market and sales data to identify opportunities and inform commercial decisions.
• Present the company's portfolio confidently, demonstrating strong product knowledge and understanding of customer needs.
• Negotiate commercially attractive agreements while protecting value and margin.
• Work closely with internal teams across marketing, category, operations and customer service to deliver an excellent customer experience.
• Monitor competitor activity and market trends, bringing insight and opportunities back into the wider commercial team.
• Maintain accurate CRM and pipeline information, ensuring a strong focus on activity, conversion and sales performance.
• Represent the business and its portfolio at customer meetings, tastings, events and relevant industry activity.

• Proven experience in a B2B sales or account management role
  , preferably within F&B, wine, drinks or a related premium consumer goods environment.
• Ideally Italian speaking or a strong understanding of the language.
• A track record of winning new business and delivering sales growth.
• Experience managing a portfolio of customers and developing existing accounts.
• Strong commercial and negotiation skills, with the ability to identify and convert opportunities.
• Excellent relationship-building skills and the confidence to engage with customers at all levels.
• A genuine passion for wine, food and the wider hospitality and retail landscape.
• The ability to understand customer needs and translate them into commercially compelling solutions.
• A self-motivated, proactive approach with strong ownership and accountability.
• Excellent communication, presentation and organisational skills.
• The resilience and determination to pursue opportunities and consistently deliver against targets.