Director of Sales

At Pipe
17, our values aren’t just words on a wall. They’re how we operate every day.

We are a high-performance team built around
ownership
, urgency
, curiosity
, and a strong
bias for action
.

We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.

We operate with
urgency
, but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.

Curiosity is how we get better. We ask questions, challenge assumptions, and stay open to new ideas. We don't default to "how it's always been done." We explore, test, and learn. That mindset helps us adapt quickly, solve harder problems, and continuously raise the bar.

We also embrace AI as a force multiplier
. We believe great operators don’t compete with AI - they partner with it. We use AI to move faster, think deeper, and remove friction from our work, while still applying human judgement, creativity, and context where it matters most. Thoughtful use of AI is part of how we scale ourselves and our impact.

Finally, teamwork is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions is a daily practice, not just something we talk about. We learn from each other, improve constantly, and rally around our mission: unify commerce after the buy button.

If these values resonate with how you like to work, you’ll fit right in.

Pipe
17 is the modern commerce operations platform connecting orders, inventory, and fulfillment across every channel and 3PL. We are opening the UK and this is the first hire on the ground. A builder who will stand up the market from scratch.

This is a dual mandate. You will sell directly to brands and 3PLs across the UK post-order ecosystem while simultaneously building the partner program with the SIs and ISVs in our ICP. You will help hire the local Solutions Engineer who supports your accounts and partners technically, and over time grow into leading the UK team. This is a market-owner role for someone with an entrepreneurial, never-give-up mindset: a builder, not an operator.

• Own direct new-logo sales into brands and 3PLs across the UK, running a complex, consultative, self-generated sales cycle from discovery through close.
• Build the UK partner program
  : develop and activate partnerships with the key SIs and ISVs that sit within our ICP as a source of pipeline and reach.
• Build pipeline
  : through outbound, partner motions and Marketing.
• Sell into operations, supply chain, and ecommerce leadership with a value-based approach
  . Using discovery to surface quantified pain and tie it to Pipe
  17's differentiators.
• Qualify rigorously against our ICP: focus energy on the right accounts and walk away from the wrong ones.
• Apply a named methodology (MEDDIC/MEDDPICC, value-based selling, Challenger, or equivalent) to qualify and advance opportunities and forecast accurately.
• Help hire the UK Solutions Engineer and partner closely with them on technical discovery and demos.
• Lay the foundation to hire and lead the UK team as the market scales
  .

8+ years of sales experience with a track record of closing complex, consultative deals.

Demonstrated experience opening / building a market from scratch ideally for a US-based SaaS company.

Background in the post-order ecosystem: ecommerce, OMS / order management, fulfillment, PIM, or channel connectivity / channel expansion.

Proven self-generated pipeline motion: you build a pipeline without relying solely on inbound.

Fluency in value-based selling: you lead with quantified business…