Account Executive

The Company:

Fertifa is a leading provider of reproductive, hormonal, and sexual health as well as neurodiversity wellbeing benefits. Our mission is to make personal healthcare accessible for all individuals, regardless of gender, sexual orientation, age, or relationship status.

We have a long-standing legacy of providing reproductive health and neurodiversity clinical support to global Enterprise and SMEs alike. Today, our services extend across fertility and family-forming, maternity, menopause, women’s and men’s reproductive health and neurodiversity offering clinical and wellbeing support, educational resources, and financial assistance — all through our Fertifa app.

After acquiring Juniper Reproductive Health and completing a seed extension in 2025, we are now entering an exciting phase of growth. As we scale, we’re building a team of mission-driven, high-performing individuals passionate about transforming employer-funded healthcare.

Our next step in the journey? We’re looking for an Account Executive.

This is an exciting opportunity to join the Fertifa team. We have already secured top tier enterprise and SME customers, including Meta, Lululemon, Bain Capital, Sony Music, Virgin Limited Edition, H&M and others. We are now looking for a highly driven Account Executive (AE) to source, convert and close a sales pipeline (inbound and outbound) and to help further our momentum with ever more customers, particularly in the UK and Europe.

The successful candidate willbe responsible for sourcing, qualifying and progressing active discussions into closed and won contracts. You willbe accountable for revenue recognition, whilst maintaining accurate projections and forecasting in Hub Spot. You will very often be the primary representative of Fertifa when speaking to prospective clients and partners – and will need to present and reflect the ethos, mission and values of the company with authenticity and enthusiasm.

You will report to the company’s Executive Director, whilst working very closely with another Account Executive, Sales Development Representative and demand generation colleagues.

• Day-to-day responsibility of your sales pipeline

• Building your own opportunity pipeline for outbound sales

• Converting sales opportunities through various points of engagement to successful closing

• Build an understanding of our processes, customers, products, regulation, and marketsanduse this knowledge to make sensible, consultative pitches

• Work with experienced Account Executives, Marketing and Demand Generation colleagues to drivecontinuousconversion with minimal supervision, learning and improving accuracy / speed over time

• Trackend-to-endsales lifecycle in Hub Spot, defaulting totransparencyso that the wider team is always appraised of commercial status/progress

• Work closely with a fast-moving cross-functional teamcomprisedof in-house clinical staff, product/development,marketing and operations colleagues

• Contribute to marketing materials,eventsand collateral to improve lead qualification and sales conversion

• Use data to drive strategy and prioritisation of sectors, target lead cohorts and pricing strategy

• Work hand in hand with ourmarketingdemand generationcolleaguesoninitiatives to maximise marketing campaigns with sales activity and build our inbound pipeline and your eventual pipeline

• Take ownership of theprospectfeedback cycleandrelayintoactionableinputfor marketing,productandclinical teams

• Experience in a B2B SaaS startup/scaleup environment, preferably in a role working both on inbound and outbound BD motions

• Experience working with longer lead cycles, e.g., 3-6 month deal cycle/procurement processes

• An assertive, effective, professional…