Business Development Director

Our new business engine at LIMA is proven and working, is now time for us to expand the sales team to drive focus in new logo acquisition, that's where you come in. Who we're looking for You have a track record of closing new business, ideally within MSP, IT services, or an adjacent B2B technology environment. You understand the difference between an easy deal and the right deal, and you know how to qualify and manage a sales cycle with genuine rigour.

Experience with MEDDPICC or a similar qualification framework is a strong advantage not because process is an end in itself, but because disciplined deal management consistently delivers better outcomes. What you'll get You won't be starting from a standing start. Our lead generation channel is already producing more qualified new business opportunities than our current team has capacity to convert, genuine, warm conversations rather than a cold prospect list.

You'll have access to that pipeline from day one, supported by the tools and process to manage it properly:
Joint Flows, structured MEDDPICC training, and accurate CRM-driven forecasting. Where you want to build and close additional opportunities of your own, you'll have full support to do so, including senior commercial sponsorship on deals that require it. What we expect Focus and ownership. This is a dedicated new business role you will not be diverted into account management or service delivery.

Your responsibility is to convert the opportunities in front of you into signed, profitable business through a properly qualified sales process. Performance is measured on the value of what you close, not on activity levels. Why LIMA Over the past eighteen months we have deliberately built the foundations for growth validating the lead generation channel, embedding repeatable sales process, and growing our account base.

That foundation is now proven. We are investing accordingly: dedicated new business roles, a market-competitive base salary, and a commission structure that rewards current performance rather than historic activity. This is a business scaling with intent, and for the right candidate there is a clear path to senior and leadership roles as the function grows. If you want to sell into a pipeline that already works, and be properly rewarded for doing it, we would like to hear from you.

Key Responsibilities Target, engage and win organisations that fit our ideal customer profile through prospecting, referrals, events, account-based activity and marketing-generated sales qualified leads. Build relationships with senior decision-makers including CIOs, IT Directors, CTOs, CFOs, CEOs and other business stakeholders. Work closely with BDE, marketing, pre-sales, technical, commercial and service teams to qualify opportunities and develop compelling solutions. Lead opportunities from discovery and qualification through solution development, proposal, negotiation and close.

Apply MEDDPICC to progress opportunities, maintain accurate CRM records, forecast effectively and keep next steps clear. Develop proposals and business cases that connect technical solutions to business outcomes, risk reduction, efficiency improvement, ROI and TCO. Manage commercial negotiations and ensure deals are commercially attractive and operationally deliverable. Ensure a clear and accurate handover from sales into service delivery following a successful win.

Maintain accurate forecasting discipline and CRM Hygiene. What We’re Looking For Proven new business sales success within IT, technology or managed services. Experience selling complex technology or managed service solutions rather than predominantly transactional products. Exposure to two or more of:
Managed IT Services, Cloud Services,…