Northern Europe Sales Leader
Listed on 2026-10-03
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Sales
Area Manager, Director of Sales, B2B Sales, SaaS Sales
Happy Robot is the infrastructure for enterprises to build and orchestrate AI work forces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base
10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide.
Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.
Role OverviewWe are looking for a Northern Europe Sales Leader to own and scale Happy Robot's commercial business across the UK, France, Germany and the Nordics. You will build and lead a team of enterprise sellers, set the sales culture, and run the region with rigor on forecast, pipeline and execution, while engaging directly with C-level buyers. You will report to the President of EMEA & APAC Sales and work as a peer of our Southern Europe Sales Leader.
What You’ll DoCommercial Leadership - Oversee commercial activity and sales operations across Northern Europe, owning the regional revenue number.
Team Building & Management - Hire, onboard, coach and manage a team across the UK, France and Germany, and build a high-performance sales culture.
Forecast & Pipeline Rigor - Run forecasts, pipeline reviews and deal reviews with discipline, using data to drive decisions and hold the team accountable.
Executive Engagement - Engage customers and prospects at CXO level, and support your team on strategic enterprise deals and complex negotiations.
Market Development - Define and execute the go-to-market plan for each country, from target accounts to sales motion, adapting to local market dynamics.
Cross-functional Collaboration - Partner closely with Marketing, Sales Engineering, Customer Success and Product to connect the field with the business and deliver tailored solutions.
Coaching & Performance - Develop your team through hands‑on coaching, deal support and clear feedback, and manage performance and conflict constructively.
Market Insights - Stay on top of industry trends, competitor activity and market shifts, and feed them back into strategy and product.
Proven experience selling technology, SaaS or AI solutions to enterprise customers.
Track record of leading sales teams and consistently meeting or exceeding targets, with large ACV deals.
Strong sales management skills: forecasting, pipeline management and deal reviews.
Established access to CXO / CSO-level buyers, preferably with existing market contacts in the UK.
Proven people management skills: building, coaching and scaling teams, including conflict management and resolution.
Analytical, data-driven and numbers-driven approach to decision-making.
Executive presence and strong communication, negotiation and presentation skills.
Entrepreneurial mindset and ability to thrive in a fast‑paced, high‑growth environment.
Experience in a startup or scale‑up environment
Background in or close to Happy Robot's space (AI, voice, automation, logistics or enterprise software).
Experience selling across multiple European markets.
Join a world‑class team of engineers and builders.
Backed by top investors including a16z, Y Combinator, Base
10, Prysm Capital and Eurazeo.Have ownership and autonomy of projects and are encouraged to ship.
Comprehensive Benefits including healthcare, dental, vision coverage.
Competitive salary + equity in a high-growth startup.
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