Country Manager
Job in
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-10-07
Listing for:
Yaya
Full Time
position Listed on 2026-10-07
Job specializations:
-
Sales
Hotel/Hospitality Sales, Business Development, Travel Industry
Job Description & How to Apply Below
As Country Manager UK, you will be responsible for launching, growing, and leading YAYA Works’ commercial operations in the United Kingdom. You will own the go-to-market strategy, drive revenue, build strategic partnerships, and establish YAYA as a leading hospitality tech solution for boutique and independent hotels across the UK.
You will combine strategic leadership with hands‑on sales execution in an early-stage expansion environment.
- Lead YAYA Works’ UK market entry and expansion strategy
- Define and execute the UK go-to-market plan for boutique and independent hotels
- Identify key target segments, regions, and strategic partnerships
- Localise sales messaging and value propositions to the UK hospitality market
- Provide market feedback to Product, Marketing, and Leadership teams
- Own full UK revenue targets and pipeline development
- Drive new business through outbound, partnerships, and inbound opportunities
- Manage the full sales cycle: discovery, demos, proposals, negotiations, and closing
- Negotiate deals based on a per-room monthly pricing model
- Build and maintain a strong, prioritised sales pipeline
- Establish scalable sales processes for the UK market
- Build relationships with hotel groups, owners, operators, and industry stakeholders
- Develop partnerships with PMS providers, hospitality consultants, and tech partners
- Represent YAYA Works at UK hospitality events, trade shows, and networking opportunities
- Position YAYA as a thought leader in hospitality innovation
- Hire and lead the future UK sales team as the market grows
- Establish local operational structure in collaboration with HQ in Amsterdam
- Act as the main bridge between the UK market and the central leadership team
You are entrepreneurial, commercially driven, and excited by the challenge of building a market from scratch. You understand the hospitality industry and know how to sell innovative solutions to hotel decision-makers.
- 5+ years of experience in B2B sales, business development, or commercial leadership
- Strong experience in SaaS, hospitality tech, or hotel operations
- Proven track record of closing deals and exceeding revenue targets
- Experience owning a market, region, or vertical is a strong plus
- Solid understanding of hotel systems (PMS, POS, integrations, operational workflows)
- Highly self-starting and comfortable in a scale-up / startup environment
- Strategic thinker with hands‑on execution mindset
- Strong negotiation, presentation, and stakeholder management skills
- Based in London and willing to travel across the UK
- Performance bonus / OTE up to £120,000+
- Potential equity / long-term incentive (for the right candidate)
- Travel reimbursement for UK business travel
- Regular team events and company offsites
- Direct collaboration with founders and leadership team
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