Director of Sales & Marketing - Yotel

On property at Yotel London City

JOIN OUR FAMILY - Yotel London City

At RBH we believe our people are our biggest assets and understand the value in putting them first. Our approach to diversity in the workplace, health & wellbeing, sustainability, and individuality sets us apart from our competitors and is one of the reasons we are rated Top 30 Best Places to Work in Hospitality! We are passionate about the industry and always on the lookout for new talent to join us on our journey...

Join a Leading Brand. Shape the Future. Drive Success.

We have an exciting new hotel joining our RBH portfolio! This modern Upper Midscale property in central London features well appointed rooms, state‑of‑the‑art meeting room, a fully equipped gym, and a vibrant bar and restaurant. As part of the globally recognised family of brands, this hotel will need to quickly established itself in a competitive market!

We're searching for our next Sales Superstar—an ambitious and driven Director of Sales & Marketing ready to lead from the front.

This is a standout opportunity to join the hotel’s senior leadership team and make a tangible impact. You’ll be at the forefront of driving strategic sales initiatives, developing long‑term business relationships, and unlocking new revenue streams to position the hotel for continued success.

We’re looking for a results‑oriented, self‑motivated sales leader with a strong understanding of the hotel industry and a passion for proactive selling. If you’re ready to shape the commercial future of this new branded, we want to hear from you!

• Strategic Sales Leadership: Drive the hotel’s commercial success by leading the development and execution of a comprehensive sales strategy aligned with the overall business plan. Collaborate directly with the General Manager and senior leadership to set targets, identify growth opportunities, and position the hotel competitively across all market segments.
• Account Management & Business Development: Take ownership of key national and local corporate and agency accounts, strengthening existing partnerships while actively identifying and converting new business opportunities. Increase market share and profitability across corporate, MICE, leisure, and business group segments. Oversee the hotel’s digital presence and content, including website, social media, CRM, email, SEO and digital campaigns, ensuring a compelling, consistent and engaging customer experience
• Client Relationship Management: Build and maintain strong, long‑term relationships with key clients, partners, and stakeholders. Lead rate negotiations, manage account performance, and deliver bespoke solutions to exceed client expectations and maximise retention.
• Brand & Market Positioning: Serve as the hotel’s brand ambassador and strategist—clearly define the hotel’s unique value proposition and ensure consistent messaging across all platforms. Think creatively to differentiate the hotel in a competitive market and support long‑term brand growth. Lead the hotel’s marketing strategy, ensuring local activity is aligned with the overarching commercial strategy, brand positioning and business objectives
• Marketing Support: Partner with RBH’s central marketing team to leverage group expertise, resources, campaigns, content and digital capabilities, whilst ensuring local market opportunities and hotel priorities are maximised. Collaborate closely with Sales & Marketing teams to develop and deliver the hotel’s digital direct strategy, ensuring a joined‑up approach across all customer touchpoints and channels.
• Revenue Optimisation: Partner with the Revenue Manager to analyse market trends, monitor competitor activity, and implement targeted promotional strategies. Lead…