Business Development Representative

Pulsar Group Plc is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences – from customers to stakeholders, politicians to influencers and the media.

The evolving Pulsar Group portfolio includes Isentia, the market-leading media monitoring, intelligence and insights solution provider;
Pulsar, the most advanced audience intelligence and social listening platform;
Vuelio, which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and Response

Source, the network that connects journalists and influencers to the PR and communications industry.

Pulsar Group is an AIM-listed SaaS provider with over 1,000 employees across 10 countries. Our technology is used by 6,000 organisations every day, from global blue-chip enterprises and communications agencies to public sector organisations and not-for-profits.

For this role, we are looking for an interest in social media, AI, a basic understanding of marketing as well as a can-do will-do attitude. This role will be interfacing with future Pulsar clients, so this person must be personable, confident and used to speaking with a wide range of people, with a wide range of interests.

This is a sales role and therefore we want someone who loves selling, enjoys competition and can push on through hard times.

The role of the “BDR” sits within the Pulsar commercial function and its primary focus is to source new business targets for a Business Development Manager to take into a sales process and ultimately turn into subscribing Pulsar clients. This lead development is largely done through cold outreach, working inbound leads and networking.

You will be working under guidance from your Business Development Manager, but you will be responsible for generating your own leads through your own research, and managing the process of scheduling in demos that have been confirmed. Our clients include:

H&M, Amazon, Google, Microsoft,, Publicis and Omnicom, and your role will be to help expand to this list of amazing clients and brands.

This is a fantastic role for someone who is keen to pursue a career in sales as we provide the support and training to help you hit the ground running and offer paths for quick progression – so it’s yours for the taking.

• Generating sales opportunities through targeted outreach e.g. calls, emails and Linked In and working from lists within our Salesforce CRM system, and through follow up of targeted outbound marketing campaigns.
• Conduct basic research on the company and decision-making unit in order to target your approach.
• Carrying out basic level needs analysis on the phone to establish key areas of interest and obtaining an understanding of an organisation’s communications objectives.
• Developing and maintaining a high level of understanding of the Company’s product portfolio and value proposition and talking about these in context.
• Gaining knowledge of the competitive landscape and using this to the company’s advantage to overcome objections and book high quality meetings.
• Keeping the CRM system up to date with all details of prospects including good quality, detailed notes about each prospect’s current set up and incumbent renewal dates
• Using CRM information to manage and prioritise pipeline and to target senior decision makers.
• Manage and utilise AI SDR tools to help support your outreach efforts by building specific, targeted campaigns to wider audiences

All staff have a…