Business Development Manager Optics

We are Hiring!

We have an exciting new opportunity at Scope for a Business Development Manager - Optics UK to join our team!

We are looking for people who can connect their own personal vision and values into some of what we do at Scope.

Our vision as a company is to become a leading force in Eyecare, with people at our core.

The Compensation & Benefits for this role include (but not limited to):

• Performance related bonus
• 24 days annual leave (pro rata).
• Healthcare allowance beginning post probation and increasing at 2 and 5 years service.
• Pension contributions through Zurich beginning post probation and increasing at 2, 5 and 8 years service.
• Company sick pay scheme
• Further Education policy
• Professional Membership

This role involves representing Scope as a sales and business development professional within a defined geographical area. The Optics Business Development Manager is a field-based role, requiring a full UK driving license, covering a specified territory in the UK. South & Central London.

The role involves acting as a point of contact on a local level for the customers of Scope in their varying roles.

This role will be responsible for increasing market awareness of Scope's products and driving new opportunities and sales in Opticians. The role holder will detail our full Ophthalmic portfolio and focus on the Key Accounts in this sector.

This role involves the delivery of marketing and business objectives, maximising the return on resources employed, and operating within the defined practices, ethics, standards and processes of Scope. BDMs work with some direction and supervision by management but are able to plan and implement their own activities with limited assistance. They are competent in the variety of activities within the role and may have limited involvement in project work.

They will have a complete understanding of the Scope Product Portfolio to consistently and confidently work with customers.

• Delivery of Business & Marketing Objectives:
  Effectively positions the Scope Dry Eye Product portfolio for the customers from both a clinical and commercial perspective.
• To conduct sales calls with customers in Key Optical Accounts.
• To focus all activities and promotional spend on target customers.
• To use promotional materials in an appropriate fashion to support the selling messages for Scope as set out in marketing plans.
• Uses strong commercial acumen to identify and develop opportunities within Key Accounts.
• Applies a range of influencing, persuading and negotiation techniques to secure and maintain the Account.
• Product & Market Knowledge:
  Have a detailed understanding of the marketing strategy for those promoted products.
• Drives account strategy to be adopted in each account.
• Takes personal responsibility for the development of Key Opinion Leaders (KOLs) in Optics.
• Production of a Territory Plan on an annual basis whilst receiving guidance and direction from line manager.
• To manage promotional budget effectively, and to maximise the return on investment by ensuring value for money.
• To monitor performance versus objectives and update the line manager at an agreed frequency.
• To conduct monthly analysis of sales and activity, including the integration of the OCE system to plan effectively.
• Market Intelligence:
  To monitor the activities of competitors and feedback to the line manager and marketing department on a regular basis.
• Team working:
  To liaise effectively with relevant third-party stakeholders to maximise commercial effectiveness. This will involve joint action planning ona regular basis.
• To liaise with all Scope employees in a helpful and constructive manner as appropriate.
• Self-Development:
  To construct a personal development plan with significant guidance from line manager and to take personal accountability for implementing this plan.
• To take part in all company training activities, and to continuously strive to excel.
• Maintains the OCE System in a timely and accurate fashion provide detailed information on account and customer activities and insights.
• To maintain all company equipment in a good state always.
• To complete all company administration in a timely and accurate fashion.
• Understands and uses all Company systems and business processes effectively.
• Business Planning & Time Management:
  Have an input to Key Account identification, and to then tailor all account plans in line with the account strategy adopted for each account.
• Customer & Account Focus:
  Uses company…