Category Development Manager

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

This is an exciting opportunity for someone with experience in category, trade marketing, sales, or consumer and shopper insight who is ready to take the next step into a Category Development Manager role.

You will take ownership of key customer relationships, use data and insight to shape clear category recommendations, and build your confidence influencing both retail customers and internal commercial teams. With support and coaching, you will broaden your expertise, develop your own insight-led storytelling style, and grow into greater responsibility while making a visible contribution from day one.

• Direct Responsibility for significant customers: E.g. Grocery Multiples. Sole, Daily point of contact for all elements of our category relationship with these customers
• Act independent of sales: Your engagement with the customer is objective and stand alone. You do not follow the direction of sales.
• Be an expert in a wide set of tools: Market data - Nielsen (EPoS and Panel).
• Provide Consumer & Shopper Insight: our unique wine category segmentation and loyalty card data: e.g. Dunn Humby, SIP, Hive, Quantium.
• Contribute to the Category insight plan: Identify what the customers' needs for insight are, what are their burning questions. Build a plan to deliver the insight that answers those questions.
• Conduct performance and range reviews: for your customer, conduct regular reviews or ad hoc analysis and give clear 'so what' recommendations.
• Create a Category vision: Support the creation of Vinarchy's category vision and growth drivers. Deliver it to your customers.
• Conduct Vinarchy performance analysis: For the sales team, track, report review and explain the performance of the of Vinarchy in your customers.
• Identify sales opportunities and risks for Vinarchy in your customers: Bring the independent and objective voice of category to influence commercial sales teams.
• Contribute to Brand Planning: Contribute to annual brand planning with the voice of the category.
• Inform and develop new Products: Work with the Brand, Insight and Sales teams to convert insight into compelling category-led selling stories for New Products we are launching.
• Participate in Team Project Work: stand-alone one offs such as our annual Christmas Review or the show piece annual brand launch at "Vintelligence".

• Experience: 2 or more years of customer (i.e. retailer) facing experience in an FMCG environment.
• Background in a more junior category role is preferred but a transferable background in Trade Marketing, Sales or Consumer & Shopper insights is also considered.
• Use of Nielsen or Circana (was IRI) data, and/ or Kantar data systems.
• Also relevant, is loyalty card-based software - e.g. Dunn Humby, SIP/Nectar, Quantium, Hive.
• Microsoft office: Good skills in PowerPoint and Excel.
• Continuous Learning: using your PDP, regular 1:1s with your manager, quarterly goals, and Vinarchy training resources, you will be in a cycle of act-reflect-change so that you are continuously growing.
• Psychological Safety: The category team has a culture for 'Growth Mindset' and 'Beginners Mind'. Whatever your experience and job, we share and receive all ideas and perspectives openly.
• Celebration and Recognition: We have an everyday rewards scheme.…