Sales Enablement Manager

Reference: 4114

Would you like to kick start your career in a supportive, energetic, and innovative company?

Do you enjoy working as part of an enthusiastic, passionate, and collaborative team?

About the Team We are a Sales Enablement function intrinsically aligned to Softcat's sales strategy and performance, partnering closely with Public Sector sales leadership and stakeholders across Marketing, Alliances, Services, and our technology towers to provide our sales teams with the highest level of enablement. Our purpose is to empower our sales teams to confidently articulate the value of our business, technology and services propositions so we can drive revenue and deliver better outcomes for customers.

We deliver this through creative enablement solutions and strategic guidance that continually enhance knowledge and build confidence in taking these propositions to market.

Success. The Softcat Way.

There's a uniqueness to Softcat – what we do, how we do it and why we do it. That's because we help customers to use technology to succeed, by putting our employees first. We give everyone the chance to step up and show how much they can achieve. We succeed when all our people succeed.

Your Role The individual appointed for this role will work across tactical and strategic projects both independently and in collaboration with peers, ranging from high‑impact strategic initiatives, Goto Market's, to business‑as‑usual activity. This role will focus primarily on managing projects, creating and delivering internal enablement content for our Public Sector sales teams, and working with key stakeholders to deliver impactful campaigns that drive revenue.

As a Sales Enablement Manager, you'll be responsible for:

Collaborating with Sales, Marketing, Alliances, Tech and Services to act as a conduit in understanding and articulating the challenges and priorities of our sales teams and ensuring alignment of messaging and feedback loops across all functions.

Develop and execute enablement programs tailored for our Public Sector verticals, in collaboration with peers, sales teams, leadership, and other key stakeholders.

Translating complex propositions into clear, customer‑focused narratives that sellers can confidently use in customer conversations.

Creating and adapting resources that support sales teams in articulating Softcat's message to Public Sector organisations, considering their specific needs and challenges.

Managing projects across enablement focuses, ensuring goals, timescales, and action plans are met.

Providing coaching and development support to the Public Sector Sales Enablement Executive, ensuring priorities are clear and performance aligns with team objectives.

Analysing data from platforms to identify opportunities for selling opportunities within Public Sector.

We'd love you to have Demonstrable experience in previous sales roles, preferably within Public Sector.

Exceptional communication skills with the ability to develop and maintain relationships with a variety of stakeholders, including our sales teams, across the business.

Able to multi-task and prioritise requirements, whilst maintaining a focus on your current job role and activity.

Strong understanding of the Sales environment, including sales content, challenges, tools, and training needs specific to Public Sector.

Experience with relationship management across a multitude of stakeholders with varying seniority.

Experience with content management and creation, with a focus on Public Sector organisations.

Proven project management skills and the ability to handle a variety of project types.

Confidence to take ownership of problems and challenges when required.

Good time management, be able to multi-task, set own deadlines, prioritise, and…