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Sales Lead, Sales, Director of Sales

Job in London, Greater London, W1B, England, UK
Listing for: fonio
Full Time position
Listed on 2026-10-17
Job specializations:
  • Sales
    Director of Sales, Sales Development Rep/SDR, Sales Manager, VP of Sales
Job Description & How to Apply Below
Position: Sales Lead )
About

We grew from $1M to $10M ARR in under 12 months and now serve 10000 customers.

Fonio is Europes market leader for AI phone agents for SMBs. Now were expanding globally and into new products.
We move fast take ownership give direct feedback and avoid politics and unnecessary meetings.
Join one of Europes fastest-growing companies.

UK is one of our highest-priority growth markets and were looking for a Sales Lead to own it.

Curious how our AI actually sounds Test it here:

Your role:

You own the UK market on the sales side. Youll build and lead a high-performing AE & SDR team from the ground up hiring ramping coaching and holding the bar on day-to-day execution.

You stay close to the front line: running deals yourself when it matters jumping into demos and discovery calls and setting the standard for how we sell in UK.

You own the UK sales number monthly and yearly targets and youre accountable for a reliable forecast. You work hand in hand with Marketing on lead-gen for the UK market and with Customer Success on clean handoffs.

You translate what works in DACH into the UK context feed learnings back to the leadership team and shape how the whole UK sales motion scales.

Whats waiting for you:
  • Market ownership: Full responsibility for fonios sales performance in UK.

  • Team building: Hire ramp and coach the UK AE & SDR team as we scale.

  • Player-coach: Lead from the front stay in deals and demos not just dashboards.

  • Quota ownership: Clear monthly and yearly targets for the UK market - youre setting it up for the team.

  • Cross-functional impact: Close collaboration with Marketing Customer Success and the founders.

  • Build dont maintain: Shape the UK sales motion in a fast-scaling startup.

What we offer:
  • (base uncapped commission; depending on experience)

  • On-site in London (with a 2-month onboarding on-site in Vienna to start)

  • Top equipment of your choice and extremely short decision paths

  • Direct line to the founders and real ownership over an entire market

What you bring:
  • Several years of B2B SaaS sales experience with a track record of closing along a clear funnel

  • First leadership or team-lead experience

  • Strong product and technology understanding

  • British english at native level;
    German is a strong plus

  • Startup mindset builder mentality

Hiring process
  • 15 min Intro call

  • 60 min Skill Interview with our CCO Alex Brix

  • 20 min Language & Team Fit

  • 20 min Culture Interview

  • Employment Type : Full-Time
    Experience: years
    Vacancy: 1
    Yearly Salary Salary: 180000 - 250000
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