Regional Sales Manager

Job Description

You are the secret ingredient. We have the recipe for success.

When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2.900-some employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you.

Ready to ignite your career in Sales? RATIONAL, the world's leading manufacturer of commercial combi ovens, is on the lookout for a passionate Regional Sales Manager to join our team in the UK for the London area. Elevate your career with the pioneers of culinary innovation and lead the way in providing the ultimate cooking solution for professional kitchens. If you are driven by excellence and ready to make your mark in the culinary world, we want you on our team.

• Develop and implement regional business plans and sales strategies in line with the company's overall strategy and objectives.
• Drive sales growth and market development across the region by identifying opportunities, creating demand and expanding RATIONAL's presence within the market.
• Promote RATIONAL cooking equipment and solutions through customer engagement, culinary events, cooking demonstrations, training and targeted marketing activities.
• Plan and deliver RATIONAL Cooking Live events, customer demonstrations and culinary training sessions within the region.
• Build, develop and maintain strong, long-term relationships with RATIONAL's partner, dealer and distribution network.
• Work closely with partners to identify and develop new business opportunities, generate demand and maximise sales potential within the region.
• Support partners throughout the sales process, from opportunity identification and qualification through to demonstration, proposal and order.
• Manage and develop relationships with key end-user customers through regular customer visits, presentations, demonstrations and training.
• Deliver pre- and after-sales support to customers, ensuring a high level of engagement and customer experience.
• Coordinate and participate in regional sales and marketing activities, exhibitions, trade fairs and industry events.
• Work collaboratively with the wider RATIONAL sales, culinary, marketing and service teams to maximise regional business opportunities.
• Monitor market developments, competitor activity and customer needs to identify opportunities for further growth and development.

• Professional chef experience is essential, with a strong understanding of commercial kitchens, professional cooking and the challenges faced by chefs and food service operators.
• Passion for food, cooking and culinary innovation, with the ability to translate culinary knowledge into commercial opportunities.
• Proven experience in sales, business development or account management; experience within the commercial kitchen equipment or food service industry is advantageous.
• Strong commercial awareness with the ability to identify opportunities, develop relationships and convert them into sustainable business.
• Outgoing and convincing personality with excellent communication and relationship-building skills.
• Self-reliant, proactive and solution-oriented approach, combined with strong team-working skills.
• Ability to build and manage effective relationships with customers, partners, dealers and industry stakeholders.
• Fluency in English.
• Good computer literacy and confidence using CRM and business systems.
• Valid driving licence to drive within the UK.
• Willingness to travel extensively for the company, normally within the assigned region, with occasional travel elsewhere in the UK.

What counts for us are your qualifications – regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds.

If you have any questions, please contact Colin Parry (National Sales Director) via email at