Sports & Entertainment Partnerships Manager

Evolv is helping organisations create safer, more welcoming places for people to gather. We are looking for an entrepreneurial commercial leader to establish and grow our Sports & Entertainment business across the UK.

You will develop a focused market strategy across high-attendance environments—including multipurpose arenas, major football and rugby stadiums, music festivals, cricket grounds, racecourses, motor sport, exhibition centres and the venue operators that connect them. Your goal will be to position Evolv as a trusted partner for organisations seeking to strengthen protective security while improving guest flow and creating a less intrusive arrival experience.

This is a market-building role, not simply an account-management position. You will identify the right entry points, create demand, develop senior relationships and manage complex opportunities from first conversation through deployment and expansion. You will work closely with Marketing, Solutions Engineering, Customer Success and Product to translate Evolv’s global experience into a compelling UK value proposition.

In the first 30 days, you will:

• Become fluent in Evolv’s solutions, customer outcomes and value propositions for sports and live entertainment environments.

• Build a working understanding of the UK venue-security ecosystem, including evolving protective-security expectations and Martyn’s Law, without positioning Evolv as a compliance-only solution.

• Prioritise the European market by segment, account potential, event frequency, attendance profile, current screening approach and readiness to change.

• Develop an initial stakeholder map spanning venue owners, operators, teams, event organisers, security leaders, operations executives, commercial leaders and trusted advisers.

Within 3 months, you will:

• Launch a clear territory and account plan focused initially on multipurpose arenas, major football stadiums and festival or venue-operator groups, with targeted expansion into cricket, rugby and racing.

• Build qualified pipeline through direct prospecting, industry relationships, referrals, events, demonstrations and strategic partners.

• Establish senior-level relationships within priority accounts and uncover each venue’s security, throughput, labour, accessibility and guest-experience objectives.

• Create a repeatable European discovery and demonstration motion that connects Evolv’s capabilities to measurable operational and commercial outcomes.

By the end of the first year, you will:

• Advance a healthy portfolio of complex opportunities with clear stakeholders, decision criteria, commercial value and next steps.

• Develop relationships with influential venue operators, security consultancies, guarding providers, integrators and event-delivery partners that can accelerate access and adoption.

• Use early wins, demonstrations and customer proof to create horizontal growth across venue portfolios, leagues, cities and event categories.

• Provide actionable market intelligence to Evolv on competitive activity, buyer requirements, deployment models and product considerations specific to the UK.

• Achieve agreed revenue and pipeline targets while establishing a credible foundation for sustainable European growth.

• Secure lighthouse customers or strategic partnerships that demonstrate Evolv’s value in the European market and create pathways into additional International venues.

• Build executive relationships that support renewals, expansion and multi-site or multi-event adoption.

• Serve as the internal voice of the UK sports and entertainment customer, translating market needs and operational realities into clear recommendations.

• Own the end-to-end commercial process across your territory:…