Sales Executive

Are you looking for a sales executive role in a fast-growing business where people are at the heart of everything we do?

Would you like to work within a socially conscious organisation that is making a real impact in the education sector?

The Key is the country’s most trusted provider of knowledge and know-how to education leaders determined to make a difference. We provide authoritative, up-to-the-minute sector intelligence, tools, services and resources that give leaders the knowledge to act.

We are looking for a Sales Executive to join our Customer Support and Self-Service Memberships team. As a Sales Executive at The Key, you will drive new acquisitions across non-member schools.

The Sales Executive will operate as a proactive outbound and inbound sales specialist, converting prospective leads, hosting engaging product demonstrations and cross-sells across the evolving product suite.

You will be responsible for:

• Lead proactive outbound initiatives across untapped school networks to introduce non-member schools to the value of our platform.
• Convert inbound enquiries, marketing leads and trial users into happy, active membership accounts.
• Understand the unique challenges facing school leaders and showcase how our leadership, governance and compliance solutions make a real difference.

• Guide school decision-makers toward higher-tier packages that match their operational goals and support their leadership teams.
• Navigate commercial and product queries with confidence, building trust to secure long-term, lasting partnerships.
• Maximise average sales price (ASP) by clearly communicating the value of our integrated, multi-product offerings.

• Deliver engaging, interactive online demos and webinars tailored for Headteachers, MAT Executives, Trust Leaders and School Business Managers.
• Showcase new platform features and service launches to build excitement and awareness across prospective accounts.
• Bring automated compliance and guidance tools to life, demonstrating how we help schools save time and reduce administrative burden.

• Spot cross-selling opportunities across our wider ecosystem of products (including The Key, Governor Hub, and Robin).
• Uncover multi-product opportunities during discovery conversations to boost overall deal value and deepen customer impact.
• Match specialised compliance and governance tools to the day-to-day operational needs of schools and academies.

• Own and refine a structured, repeatable win-back strategy to re-engage former member schools and welcome them back.
• Analyse historical cancellation feedback to craft targeted, thoughtful outreach and time your messaging perfectly.
• Highlight recent platform upgrades and service improvements to re-ignite interest among lapsed accounts.

• Work closely with marketing colleagues on campaign follow-ups, co-hosted webinars and seamless lead handoffs.
• Share frontline school feedback and buyer insights to help marketing create customer-facing content that truly resonates.
• Participate actively in joint win-back and product launch campaigns to drive optimal conversion rates.

• Keep an organised, accurate sales pipeline in Salesforce to track deal progression with full clarity.
• Forecast sales activity reliably against key performance indicators (KPIs) covering demos, conversions and revenue goals.
• Maintain high standards of data hygiene across customer records and daily CRM…