Senior Sales Manager, Groups & Events

Senior Sales Manager, Groups & Events - London Senior Sales Manager, Groups & Events Senior Sales Manager, Groups & Events Competitive  Bonus  Company Benefits Full Time Kings Cross International Travel London sets the perfect stage for The Standard's first European flagship and since opening in 2019, The Standard, London has firmly established itself as one of the capital's most dynamic lifestyle hotels.

Set in King's Cross within the hotel's iconic brutalist building, The Standard brings its design-led, culture-driven, activation-heavy philosophy to the heart of the city. With 266 guestrooms ranging from cosy rooms to terraced suites overlooking St Pancras, alongside a constant programme of cultural happenings, the hotel has become both a neighbourhood fixture and an international destination. Our restaurants, bars and rooftop terraces are legendary.

From Isla's garden setting to Double Standard's vibrant energy, Decimo's skyline dining and Sweeties' late-night scene, our venues create a high-volume, multi-outlet operation that runs from early morning through to late night. Together, these spaces position The Standard, London as one of the city's most exciting destinations for groups, events, celebrations and brand experiences. We are now looking for an experienced and commercially driven Senior Sales Manager, Groups & Events who will embody our Anything but Standard ethos and lead the continued growth of our Groups and Events segments.

As our Senior Sales Manager, Groups & Events, you will work in partnership with our Director of Sales and Director of Events to strategically grow and develop our Group and Event business. You will be responsible for driving performance, increasing market share and contributing directly to total revenue through a proactive and structured sales approach, with a primary focus on Groups and Events.

You will take ownership of a portfolio of high-value, high-producing accounts across corporate, agency, fashion, creative industries, luxury brands and private clients. Alongside managing and developing existing relationships, you will proactively identify new opportunities and expand our presence across key domestic and international markets. Strong business development skills are essential. You will design and execute targeted prospecting plans, source and convert large and complex bookings, and maintain a strong forward pipeline with accurate forecasting and disciplined follow up.

Representing The Standard in market, you will build and maintain strong relationships with agencies, corporate bookers, production companies, and key industry partners. The role will involve client entertaining, site inspections, networking events and, where required, international travel. As the senior contact for Groups and Events, you will oversee the full lifecycle for new business from enquiry and negotiation through to contracting and post-event follow up.

You will ensure seamless collaboration with the F&B and Operations teams, remain engaged throughout the client journey, and secure repeat and incremental business through consistent relationship management. You will also work closely with Revenue, Marketing and Operations to align pricing, segmentation and need period strategies, contributing to forecasting, reporting and overall commercial planning. Do you have what it takes to be our Senior Sales Manager, Groups & Events at The Standard, London Prior experience in a senior proactive Group & Event Sales or MICE Sales role within the 4 or 5-star London market is essential.

A background within a lifestyle Hotel or Venue, boutique or design-led brand would be highly advantageous. In addition to this you may also have A minimum of 5 years' Group & Event Sales experience within the London market A proven track record of handling large, complex, high-value bookings from lead generation through contracting and post-event follow up Strong experience across the London Groups, Meetings & Events market, including corporate, social, agency, fashion, creative/brand activations and venue buyouts Strong proactive business development skills with demonstrated success generating new revenue An established network of key London and international industry contacts Experience working with multi-outlet F&B operations and non-traditional event spaces Strong commercial acumen and the ability to interpret market demand and booking pace Experience producing sales reports and managing pipelines Proficiency in Opera PMS, CRM…