Senior Field Sales Manager South
Listed on 2026-10-19
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Sales
Area Manager, Account Manager, Sales Manager
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
The Senior Field Sales Manager is responsible for fostering and developing a high performing Campari team that meets and exceeds targets and budgets in their geographic territory of Independent Free Trade (IFT) On Trade accounts. The Senior Field Sales Manager is responsible for embedding the "Campari Way of Selling" process within their team through their great coaching. The Senior Field Sales Manager is expected to lead by example with key groups in the region and have outstanding relationships with regional wholesale team counterparts.
Key Responsibilities and Activities Execution of KPIs:- Work closely with the field team to ensure execution of KPI's, Tasks and Objectives ("activity") outlined in the channel plan across IFT On Trade Channels
- Work closely with field team to ensure Key Account Programs are executed in line with Key Account Activation and Promotional Plan
- Be the Champion in Region for the delivery of executional excellence (On Time, In Full)
- Ensure own and team administrative activities, volumes, distributions and activations are captured in the CRM system (C4C) in a timely manner. Based on this they will refelct an NSV for their region.
- Manage and be accountable for investments and spend in the region via A&P tracking and IR approvals.
- Play a role in coaching a variety of roles within the team to embed the "Campari Way of Selling" training, journey planning, selling skills, negotiation and in-store merchandising/sales driver standards
- Spend days in field with the team to coach and developing individuals, ensuring executional excellence across key deliverables and activities
- Consult with customer, issue resolution, negotiate and close customer deals and trading terms as required to support the field team
- In collaboration with Business Unit Manager IFT, implement processes to ensure direct reports achieve targets
- Oversee investment rationales from direct reports to ensure selling in the appropriate manner and creating a value exchange with all customers
- Management of own accounts that are priority accounts for the region
- Follow Campari Trading required for managing accounts and lead by example to direct reports
- Assist with all planning within the IFT Channel and the wider business, such as Annual Strat Plans, Business Plans and more.
- Build and maintain relationships with the Customer Marketing Team to effectively implement their plans set out through the Activation Planner
- Monitor Customer/Regional and National performance by tracking volume, NSV, Discounts and market share
- Oversee the implementation and execution of Joint Business Plans across identified key account groups, and complete relevant ones for own Key Customers.
- Support the Business Unit Manager IFT on ad-hoc projects
- Reports to Business Unit Manager IFT
- Reporting into this role are Business Development Managers, Business Development Esectutives and Regional Account Executives covering various territories
- Wider IFT and Commercial team
- Customer Marketing and Marketing team
- Logistics and Supply…
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