National Account Executive -Trade; maternity cover

This role within Brown-Forman UK’s On Trade & Prestige function is important in building and executing the National Business Unit strategy. You’ll be accountable for delivering key performance indicators across the B-F portfolio, including distribution volume, pricing, brand education, visibility, and promotions. Collaborating with the National Business Unit Manager you’ll develop trusted partnerships across the entire Brown-Forman organization, requiring strong influencing and stakeholder management skills.

Working closely with the Customer & Brand Marketing Teams and the Advocacy Team, you’ll be responsible for crafting and executing sales and activation plans with Experience led operators, such as Festivals, Stadiums and Cinema. Additionally, this role requires the ability to drive business development within the Purchasing Groups and a premium portfolio, with direct responsibility for driving the growth, distribution, visibility and commercial performance of the Jack Daniel’s RTD range, across the On Trade and Experience Led channels.

Building and maintaining an effective national and regional network of stakeholders is essential, with significant time spent in trade at customer meetings and customer events to foster strong relationships. A demonstrable passion and knowledge for the Experience led environment with the ability to drive a super-premium portfolio is essential.

This is a field-based role - maternity cover contract (12 months)

• Contribute and Implement National Business Channel Strategy:
  Influence and drive distribution through the identified customers.
• Development of account plans:
  Including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results.
• Build and Maintain Key Relationships:
  Cultivate a strong network, prioritising in-trade engagement.
• Achieve Sales and Distribution Goals:
  Deliver targets for Experience Led and Purchasing Groups customers in the account base, including specific distribution and volume objectives for the Jack Daniel’s RTD portfolio.
• Manage Pricing and Promotions:
  Oversee pricing, brand education, visibility, and promotional activities in account base.
• Analyze Performance and Evaluate Initiatives:
  Assess the impact of sales, distribution, and promotions.
• Drive Business Development:
  Pursue growth opportunities across the Brown-Forman portfolio, with a particular focus on expanding the distribution, visibility and rate of sale of the Jack Daniel’s RTD portfolio.
• Foster Internal Partnerships:
  Build strong relationships across Brown-Forman.
• Participate in Team Development:
  Nurture a high-performing team focused on National Business Unit excellence.

• Strong knowledge of the On Trade and Wholesale channels
• Established network within the On Trade and Wholesale channels
• Strong sales experience covering a range of environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners
• Experience managing or developing RTD, convenience-led or highly commercial brands and categories, with an understanding of the drivers of distribution, visibility and rate of sale.
• Experience in customer negotiations at a regional and national level, and a sound knowledge of UK trading environment
• Strong Business Acumen, P&L experience
• Passion for brands, with a proven ability to deliver brand sales stories.

• Fluent English (spoken and written)
• Strong analytical, commercial, and problem-solving skills
• Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually
• Self-motivated with a proven…