Event Sales Manager - Lord’s Cricket Ground. Closes
Listed on 2026-10-21
-
Sales
Business Development, Client Relationship Management, Hotel/Hospitality Sales, Sales Manager
Location: Greater London
- Event Sales Manager
- Lord’s Cricket Ground. Closes 29 Oct
- Lord’s Cricket Ground. Closes 29 Oct
- Contractual hours:40pw;
Normal working hours will be 09:00hrs to 18:00hrs, Monday to Friday (inclusive), including one-hour unpaid lunch on each day worked; making a total of 40 working hours pw - Basis:Full Time;
Permanent - Job reference:REQ
000085 - Department: Events & Experiences
- Reporting to: Head of Event Sales
KEY PURPOSE OF ROLE
To support the delivery of the Events & Experiences sales strategy by proactively promoting Lord’s Cricket Ground as a leading venue for corporate events, conferences, dinners, and private functions. The role is responsible for generating new business, managing and growing key client and agency relationships, and converting enquiries into confirmed bookings to achieve revenue targets.
The Event Sales Manager will develop strong relationships with existing and prospective clients, providing expert advice on the Events & Experiences offering and delivering an exceptional sales experience throughout the client journey.
The role will also support the implementation of sales and marketing initiatives, maintain accurate sales records and pipeline management through the diary management system, and contribute to forecasting and reporting activities.
Working closely with internal stakeholders and external partners, the role will focus on maximising revenue opportunities, driving repeat business, and delivering financial and quality standards in line with the Events & Experiences business objectives and the Club's Strategic Plan.
KEY TASKS ANDACCOUNTABILITIES
- To develop and maintain an in-depth knowledge and understanding of the Events & Experiences offering (including charges, capacities and possibilities/restrictions of spaces) in order to advise clients on all options available relevant to their particular requirements.
- To develop and maintain an in-depth knowledge of the Events & Experiences food and beverage offerings.
- To support the delivery of the annual sales budget through effective enquiry management, conversion, account management and proactive business development activity.
- To manage the conversion of enquiries for new and existing clients into confirmed business, contributing to the growth of Events & Experiences revenue.
- To support clients throughout the sales process, responding promptly and appropriately with event proposals and providing accurate information tailored to individual requirements.
- To interrogate and understand each client’s requirements and expectations in order to advise and competently promote Lord’s as a suitable venue.
- To accurately record all enquiries, bookings and sales activity in IVvy or other such diary management systems.
- To ensure all prospective clients are contacted on a regular, structured basis with the aim of securing confirmed business.
- To manage and grow allocated client and agency accounts through proactive relationship management, strategic account planning and regular client engagement.
- To conduct regular review meetings with key clients and agency partners to strengthen relationships, identify opportunities for repeat business, upselling and cross-selling, and secure long-term partnerships.
- To identify, develop and convert new client and agency relationships into sustainable revenue opportunities.
- To conduct show rounds with prospective clients with a view to promoting and selling Lord’s above competitor venues.
- To maximise all upselling opportunities across room hire, catering and additional event services.
- To proactively identify and pursue new business opportunities, helping to drive growth across the Events & Experiences portfolio.
- To develop and maintain an in-depth knowledge of competitor venues and industry trends.
- T…
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