Senior Digital Commerce Lead

Location: Greater London

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Senior Digital Commerce Lead is responsible for accelerating Haleon’s profitable growth across established and emerging digital commerce customers. The role has primary accountability for Amazon new business development across platforms such as Tik Tok Shop, Joybuy and other emerging digital commerce models.

The role combines strategic customer leadership, commercial execution and market insight. It assesses market dynamics, customer strategies and execution levers, turning insight into execution recommendations for both short term sales growth and long term execution roadmaps. The role is responsible for defining and unlocking the growth potential ensuring Haleon brand visibility translates to profitable sales growth and sustainable customer growth.

The successful candidate will be comfortable navigating complex data sets, building product-level pricing models and promotional strategies, and placing customer performance within the broader market context of how digital commerce customers are seeking to grow their platforms.

Key responsibilities

Customer and commercial leadership – Own the strategic relationship and full commercial plan for Amazon, building a clear joint business plan that delivers profitable sales, share, visibility and cash outcomes. Lead complex negotiations and commercial decisions, balancing customer ambition with Haleon’s financial and strategic priorities.

Emerging customer development – Identify, assess and prioritise business development opportunities across emerging digital commerce customers, including Tik Tok Shop, Joybuy and future pureplay platforms. Build evidence-based business cases, route-to-market recommendations and scalable launch plans, including clear investment, capability and profitability requirements.

Market and customer strategy – Maintain a strong external perspective on digital commerce market dynamics, customer strategies, marketplace models, competitor activity and consumer behaviour. Translate this context into clear recommendations on where Haleon should play, how it should win and which execution levers will create the greatest value.

Pricing, promotion and portfolio optimisation – Lead product-level pricing and promotional strategy across the remit, using detailed performance, margin, elasticity, mix and trade investment analysis. Recommend the right assortment, pack-price architecture, promotional proposition and customer terms to deliver competitive, sustainable growth.

Data-led performance management – Connect multiple internal and external data sources to build a robust view of customer, category, brand and SKU performance. Translate complexity into decision-ready insight, identifying growth drivers, risks, execution gaps and in-year course-correction actions.

Digital shelf, media and execution – Drive best-in-class availability, content, search, ratings and reviews,…