Sales Director - Public Sector Wales

As the Sales Director, Public Sector (England & Wales), you will lead and inspire a high-performing team responsible for driving growth across Central Government, Local Government, Healthcare, and Higher Education. You will be accountable for delivering revenue objectives, developing strategic customer relationships, and building a sustainable pipeline across the region.

Working closely with the EMEA North Leadership Team, you will define and execute the regional sales strategy, engage with senior customer stakeholders, and leverage a broad partner ecosystem to help public sector organisations modernise and transform their technology environments.

This is an exceptional opportunity for a proven sales leader who combines strong people leadership with a passion for developing talent, driving sales excellence, and delivering customer outcomes in a complex enterprise environment.

• Lead, coach and develop a team of Account Executives, fostering a high-performance culture focused on accountability, collaboration, and continuous development.
• Develop and execute a regional go-to-market strategy to accelerate revenue growth and market share across the UK Public Sector.
• Drive forecast accuracy, pipeline health, and execution discipline through the effective use of sales methodologies and operating rhythms.
• Build and maintain executive-level relationships with customers, strategic partners, and key industry stakeholders.
• Coach teams on large, complex opportunities and support strategic deal progression through all stages of the sales cycle.
• Collaborate closely with Sales Engineering, Customer Success, Marketing, Professional Services, and Channel teams to deliver exceptional customer outcomes.
• Recruit, retain, and develop top talent while creating clear succession and development plans.

• Significant experience leading enterprise technology sales teams within the UK Public Sector market.
• Demonstrated success building and leading high-performing sales organisations that consistently exceed revenue targets.
• Strong understanding of public sector procurement routes, frameworks, and buying cycles.
• Experience selling complex enterprise technology solutions, including cloud, infrastructure, software, cybersecurity, data, or digital transformation solutions.
• Proven ability to develop and execute strategic account and territory plans.
• Experience working within a partner-led ecosystem, including systems integrators, resellers, and technology alliance partners.
• Strong coaching capability with experience implementing structured sales methodologies such as MEDDPIC, MEDDICC, Challenger, or similar frameworks.
• Excellent executive communication, stakeholder management, and leadership skills.

• Consistently achieves or exceeds regional revenue and growth objectives.
• Builds a highly engaged and high-performing sales team.
• Establishes trusted executive relationships within key public sector organisations.
• Creates a predictable, healthy pipeline and accurate forecast.
• Develops future sales leaders through coaching and succession planning.

Work Arrangement Remote:
This position is primarily remote. There is no specific in-office requirement; however, there may be circumstances where you may be required to come into a local office for a specific purpose, and/or to travel to other locations based on business needs.

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As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you need a reasonable accommodation, please let us know by contacting Candidate Acco .