OOH Sales Business Director

Location: Central London

Salary: Competitive, dependent on experience

Start Date: ASAP

Employment Type: Full-time, Permanent

Our client is one of London's most exciting and innovative media businesses, operating a premium portfolio of digital Out of Home (DOOH) advertising, immersive experiences and brand partnership opportunities. Combining cutting-edge technology, creativity and high-impact advertising environments, our client offers brands unique opportunities to connect with audiences through engaging, memorable and measurable campaigns.

Reporting to the Chief of Sales, the Sales Business Director will be responsible for developing and delivering our client's OOH specialist agency growth strategy. The successful candidate will take ownership of senior agency relationships, identify new commercial opportunities, strengthen the sales pipeline and lead a small team focused on specialist agency revenue. The role requires a combination of strategic leadership and hands‑on commercial activity, with a clear focus on increasing market share, securing new business and developing long‑term agency partnerships.

• Develop and execute the OOH specialist agency sales strategy, delivering against agreed revenue targets.
• Identify and secure new business opportunities across key specialist agency partners.
• Take ownership of revenue performance, pipeline development, forecasting and conversion.
• Increase access to strategic briefs, ensuring our client is considered at the earliest stages of agency planning.
• Develop account strategies to maximise revenue from existing relationships while opening new opportunities.
• Identify market trends, competitor activity and emerging opportunities to support future commercial growth.
• Work closely with the Chief of Sales on business planning, revenue development and strategic priorities.

• Build and maintain strong relationships with senior decision‑makers across OOH specialist agencies.
• Develop relationships across agency leadership, planning, investment, trading, strategy and client teams.
• Establish our client as a preferred premium advertising partner within the specialist agency marketplace.
• Lead senior agency meetings, presentations, pitches, workshops and strategic partnership discussions.
• Identify opportunities to introduce new advertisers and brands to our client's portfolio.
• Develop long‑term partnerships that deliver sustainable and repeat revenue.
• Act as a senior commercial representative at relevant industry events and networking opportunities.

• Manage, coach and develop the Sales Business Manager and Sales Executive within the OOH specialist agency team.
• Set clear commercial objectives, priorities and performance expectations.
• Support the team in developing agency relationships, securing briefs and converting opportunities.
• Establish effective sales processes, pipeline reviews, account planning and CRM management.
• Create a positive, collaborative and high‑performing sales culture.
• Contribute to the future development and structure of the specialist agency sales team.

• Work closely with internal teams across Programmatic, Partnerships, Experiential, Content, Marketing and Data.
• Develop creative and integrated advertising solutions that maximise the value of our client's portfolio.
• Identify opportunities to combine digital OOH, immersive experiences, content and brand partnerships.
• Use audience insights, research and measurement to create compelling commercial propositions.
• Ensure specialist agency activity aligns with the wider commercial strategy and…