Sales Development Representative

IMSM (International Management Systems Marketing) is a global force in ISO consultancy - helping organisations not just achieve certification, but transform the way they operate. We partner with businesses across every sector, elevating performance, boosting compliance and unlocking measurable competitive advantage.

Now part of the Axiom GRC division within the Work Nest group and backed by Inflexion, we bring the reach and resources of a worldwide organisation. With teams spanning the UK, Europe, North America, APAC, Africa and Canada - and a growing network of 85 employees and more than 350 expert contractors enables us to deliver high-quality, results-driven ISO consultancy to clients worldwide.

The Sales Development Representative (SDR) position is designed for ambitious, hardworking individuals who want to develop their sales career utilising market-leading lead generation tooling, an attractive and relevant product portfolio and forming part of an experienced, supportive team. This is a mixed inbound and outbound role. The SDR will generate new pipeline by prospecting target accounts and working marketing-qualified leads, with the primary goal of booking qualified discovery call meetings for Business Development Managers.

Success is measured by those meetings converting into closed business. SDRs earn commission on two explicit triggers: when a qualified discovery meeting they booked is held, and when a deal originating from that meeting closes, based on contract value.

• Spend approximately 70% of time on outbound prospecting into target accounts and 30% on inbound follow-up of marketing-qualified leads.
• Proactively identify, research, and qualify potential clients through outbound prospecting, account research, and networking.
• Execute a structured mix of outbound and inbound outreach, optimising connect rates, meeting conversion, and lead response times.
• Book qualified discovery call meetings for BDMs, ensuring each meeting is well briefed, accepted by the receiving seller, and positioned to convert into a sale.
• Qualify interest, fit, and need on introductory conversations so only sales-ready discovery meetings are passed to BDMs, improving the likelihood that sourced meetings close.

• Participate fully in training, mentoring, and coaching to build product knowledge and sales skills.
• Shadow more experienced colleagues in client meetings and pitches to gain exposure to the full sales process.
• Take ownership of personal development, applying feedback to continually improve.
• Demonstrate ambition and readiness to progress into more senior roles over time.

• Own inbound follow-up on campaigns, events, and marketing-generated leads (approximately 30% of the role), converting them into qualified discovery meetings.
• Maintain accurate CRM records of activity, meetings booked, meeting outcomes, and sourced pipeline so BDMs, and leadership have full visibility.
• Bring energy, resilience, and a positive mindset to the team environment.
• Contribute to a culture of collaboration, accountability, and client focus.

• 100% of inbound MQLs called within 10–15 minutes during business hours.

• 40–60 calls per day, weighted approximately 70% targeted outbound and 30% inbound MQL follow-up.
• Execution of agreed multi-channel outreach cadences (minimum 7 contact attempts per MQL or target contact).
• Primary quota: qualified discovery meetings booked and held for BDMs. Commission is triggered when those meetings are held and when sourced deals close.

• Targeted on qualified discovery meetings set and accepted for BDMs.
• Commission triggers, tracked in CRM: (1) Meeting held…