Business Development Director - XTG
Listed on 2026-10-31
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Sales
Business Development, B2B Sales
This role will support expanding AVI-SPL's XTG business in the UK and Europe and the focus would be on growing experiential revenues through working with the internal sales teams, collaborating with end customers, penetrating the experiential market and working to become the go to integrator within the partner ecosystem.
The objective of this role is to grow the experiential pipeline across Europe, with particular focus on gaining whirtespace in our global and top 300 accounts. Achieved by becoming a natural extension of the sales teams in the UK, Ireland, Benelux, Germany, Switzeralnd and Iberian Peninsula and educating the sales team to sell complex solutions driven by human experience for AV solutions out of the conference room.
AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services.
The JobIn this key business development leadership role, the Business Development Director will be primarily responsible for overseeing the implementation of business objectives and growing AVI-SPL’s experiential technology group (XTG) footprint. This role requires nurturing and developing opportunities with our internal AVI-SPL sales teams, Corporate Real Estate (CRE) partners, with design firms, brand agencies, fabricators, workplace strategists, content creators and architects, which together support the go-to-market motion for XTG.
XTG designs and integrates complex and immersive AV solutions designed around the human experience. This includes, but is not limited to EBCs, customer experience centers, experiential lobbies, retail and museums.
The ideal candidate understands and can speak about larger business objectives and how experiential technology can help companies achieve their goals and create long-term sustainable growth.
The Business Development Director is responsible for enabling mid-to long-term growth and market relevance by creating strategic partnerships, working with AVI-SPL regions, having influence in the market and identifying market opportunities that align with AVI-SPL’s growth objectives.
Day-To-Day Responsibilities:- Nurture relationships with key members of the partner ecosystem to generate trust and bi-directional business opportunities
- Host monthly and quarterly business review meetings with ecosystem partners
- Engage and enable the Global Accounts VPs and Account Managers s to bring experiential opportunities to their customers both domestically and internationally
- Support account teams with QBRs, customer meetings, gap analysis and become a natural extension of the go to market account team
- Identify trends and customer needs, building a short/medium/long term sales pipeline in accordance with quarterly and annual targets
- Assist in articulating and presenting the full life-cycle company solution to customers and partners (all market verticals that include global, healthcare, state/local government and federal) through the channel from audio/video integration, maintenance services and managed services offerings
- Engage with other XTG team members and regional AVI-SPL business units on a global basis with the aim of driving sales through education, enablement and partnership
- Assist in the coordination and implementation of marketing strategies and execute joint marketing events to evangelize company’s solutions to build brand and buy-in
- Oversee proposal responses, including detailed RFP requirement, in partnership with AVI-SPL Regional Management and Account Management teams.
- Host weekly business development meetings and provide updates on business…
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