Retail Banking Sales Specialist, Associate Director

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Requisition

Business Unit:
Fitch Learning

Category:
Business Development & Sales

Location:

London, GB

Date Posted:
Oct 30, 2026

Fitch Learning is a leader in financial services training. With unrivalled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years’ experience in financial services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance.

Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting-edge training solutions. You'll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us, you'll be at the forefront of innovation in professional education, contributing to impactful learning experiences that drive career advancement and industry success.

Fitch Learning is currently seeking an Associate Director, Retail Banking Learning Sales Specialist based out of our London office. The Retail Banking Learning Sales Specialist is a revenue-generating sales role. You will win new business and grow existing accounts by selling Fitch Learning’s learning programmes, certifications, coaching, and learning technology solutions to retail banks globally. You will own an annual sales target and your own pipeline, managing every stage from prospecting and opportunity creation through proposal, negotiation, and close.

Our target clients are retail banking executives and learning leaders. You will sell integrated learning solutions that improve workforce capability and business performance and will be measured on the revenue you deliver.

This role suits a proven, target-driven sales professional who combines a new-business mindset with credible retail banking knowledge and can use conversations about customer outcomes, distribution effectiveness, and business performance with senior executives to create, progress, and close commercial opportunities.

You will join Fitch Learning’s Sales organisation, working in a collaborative, team-based selling model with strong product and delivery support. You will have access to Fitch Learning’s enterprise client base and the opportunity to build additional market share in this core area for financial services.

• Achieve and exceed an annual individual sales target for retail banking learning revenue.
• Proactively prospect and win new logos across retail and consumer banking, branch banking, and distribution functions.
• Generate a consistent flow of qualified opportunities through outbound prospecting, networking, events, and referrals.
• Build and maintain a qualified pipeline with sufficient coverage to deliver your annual target.
• Develop relationships with senior buyers and decision-makers, including Heads of Retail Banking, Heads of Distribution, Learning & Development and HR Leaders, Chief Customer Officers, and Transformation executives.

• Own the full sales cycle from first meeting to signed contract, including qualification, discovery, solution design, proposal development, pricing, negotiation, and close.
• Build compelling business cases and return-on-investment arguments that connect workforce capability to commercial performance and justify client investment.
• Lead responses to RFPs, tenders, and proposals for retail banking opportunities.
• Position solutions around business outcomes rather than training activity to win larger, more strategic deals.
• Sell learning solutions that create measurable improvements…