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Trade Sales & Business Development Representative

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: The Modest Merchant Limited
Full Time position
Listed on 2026-11-04
Job specializations:
  • Sales
    Sales Representative, Business Development, Account Manager, Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 32000 - 52000 GBP Yearly GBP 32000.00 52000.00 YEAR
Job Description & How to Apply Below
Location: Greater London

Trade Sales & Business Development Representative - Full-Time, Hybrid Working

About us

Based in Hackney, The Modest Merchant is a young and fast-growing wine importer, wholesaler and retailer with a clear sense of purpose: to champion modern, expressive, low-intervention wines from some of Europe’s most exciting small producers, securing their place at the heart of the on-trade and off-trade.

The opportunity

As we continue to grow our wine portfolio and client base, we are looking for a relationship-driven, commercially minded sales representative to manage and develop existing accounts, as well as identify and acquire new customers across our on-trade and off-trade divisions.

Representing The Modest Merchant predominantly in London as well as the wider UK market, you’ll be an ambassador for our modern wine portfolio, identifying and maximising growth opportunities and developing partnerships, while delivering exceptional service to our valued clients.

What we’re looking for
  • A minimum of 2 years’ proven on-trade sales experience with existing active industry contacts
  • An up-to-date understanding of the wine trade, UK hospitality and our competitors
  • The ability to build strong, collaborative client relationships, identifying and addressing their needs and objectives
  • A strong ability to overcome obstacles when selling and close deals
  • Good IT proficiency (MS Office, AI tools and CRM systems such as Pipedrive)
  • Strong commercial acumen, with a great understanding of profitability, margins and commercial fundamentals, with the ability to review sales reports and analyse sales patterns
  • A team-orientated mindset - you thrive on engaging with colleagues, collaborating towards The
  • Modest Merchant's goals and upholding our brand values

    Genuine energy and passion for the wines you’re selling - this is a must
  • Ability to effectively conduct tastings and engage customers with The Modest Merchant’s ethos
  • Full clean driving licence
What we offer
  • Hybrid working - remote and in London E2
  • 25 days' holiday plus public holidays, and your birthday off
  • Company pension scheme
  • London travelcard
  • Cycle to work scheme
  • Staff discount on wine
  • A friendly, close-knit team that values creativity, quality, and excellence
What you’ll do
  • Seek out and win new business through strategic, proactive prospecting, primarily in London but with the potential to manage clients nationally
  • Manage and nurture a portfolio of existing customers, building strong relationships and spotting opportunities to grow them
  • Identify new areas of focus and take initiative to develop business within them
  • Share client and market insights to help inform the company’s planning and development
  • Always strive to help us exceed our sales and growth targets
  • Support our goal of landing and growing key accounts
  • Support the office team to ensure our systems are kept up to date with your customer information, pricing and forecasts
  • Set up client tastings, handle sample requests, and get involved in promotional activity

If you're an organised, hard-working, goal-driven communicator who is truly passionate about wine, then we need to hear from you.

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