Senior Business Development Manager

Buyagift and Red Letter Days are the UK’s leading gift experience provider. We’re all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow.

As part of the Moonpig Group, we’re proud to share that our vision is to become the most trusted platform in the UK gift experience market. Our mission is to spread happiness through thoughtful, joy-filled experiences. People are at the heart of everything we do. Since joining the Moonpig Group in 2022, we’ve been powered by strong values, bold ideas and a shared passion for making a real difference.

Here, you’ll have the chance to shape the kind of experiences people never forget – and help us build connections that truly matter.

Win new partnerships that shape the experiences customers can discover through Buyagift and Red Letter Days. New partner acquisition is a strategic priority and a key growth lever for the business.

You will win partnerships at pace that expand customer choice, strengthen our range and deliver sustainable commercial growth.

You will own opportunities from proactive outreach to contract signature, including strategic partnerships involving multiple decision‑makers, competing priorities, and legal and operational dependencies. You will build persuasive business cases, influence senior stakeholders and negotiate sound terms.

You will report to the Head of Partner Growth, working with Category, Commercial, Legal and Onboarding. Depending on your experience and the agreed scope, the role may include line management of two BD Managers alongside hands‑on ownership of strategic deals. We welcome experienced people managers and strong commercial performers ready to step up into their first formal management role. Responsibilities will be confirmed during the recruitment process.

Travel to partner meetings and industry events may be required.

• Manage a prioritised prospect list from first outreach to signed agreement, keeping CRM stages, forecasts and dated next steps realistic.
• Research and approach high-potential experience partners through tailored calls, email, Linked In, referrals, events and meetings.
• Maintain clear plans for strategic prospects, engage the right decision‑makers and follow through consistently.

• Understand each prospect's business model, goals, capacity and customer fit, then turn those insights into compelling proposals for Buyagift and Red Letter Days.
• Pitch to owners, founders, operators and senior decision‑makers, navigating complex deals, competing priorities and objections.
• Balance customer value, margin and partner ambitions when negotiating sound terms, obtaining required commercial and legal approvals before commitments.

• Work with Category Managers to agree acquisition priorities based on supply gaps, customer demand and partner value.
• Win partners that improve quality, choice, regional coverage and category performance.
• Use market insight and prospect feedback to refine how we acquire partners.
• Use Excel and commercial reports to assess supply gaps, prioritise prospects and evaluate the potential value of partnerships.

• Work with Category, Commercial, Legal and Onboarding to agree requirements, owners and deadlines; give concise updates and flag setbacks promptly.
• Secure executed agreements and provide receiving teams with clear terms, contacts, expectations, product…