Sales Development Representative

From Counsel is the UK’s leading legal knowledge platform, trusted by over 90% of the UK’s top 100 corporate law firms and all Big Four accountants. The platform delivers in-depth, fully maintained legal knowledge, automated document services, and interactive e-learning. All content is developed with input from barristers at leading Chambers and senior knowledge lawyers at top City firms.

Subscribers, from Trainees to Partners, General Counsel, and Company Secretaries rely on From Counsel as their single source of truth for English company law. The business is growing rapidly, adding new products to the existing suite (FC Corporate, FC Employment, FC R&I, FC Learning, FC Automated Documents) and expanding into new audience segments.

About the Role

We are looking for an ambitious, curious and resilient Sales Development Representative to join From Counsel's commercial team at an exciting stage of growth. You will be the first point of contact for many of our future subscribers, generating and qualifying new business opportunities across law firms, in-house legal teams, Company Secretaries and the wider professional services market, and creating a healthy, high-quality pipeline for our Account Executives.

Reporting to the Chief Revenue Officer while working closely with Sales, Marketing, Customer Success and Product, you will research target accounts, run thoughtful multi-channel outreach, and hold discovery conversations with senior, time‑pressured professionals. From Counsel's audience is highly educated and technically sophisticated, so this is a role for someone who combines energy and persistence with genuine intellectual curiosity, strong written communication and an interest in the legal sector.

It offers a clear path into a closing sales role for the right person.

Key Responsibilities

Prospecting & Outbound Outreach

• Research and identify target firms, in-house legal teams and key contacts (Partners, Knowledge Directors, PSLs, General Counsel, Heads of Legal and Company Secretaries) within agreed segments and territories.
• Run personalised, multi-channel outreach sequences across email, phone, Linked In and events to open conversations and generate interest in the From Counsel product suite (FC Corporate, FC Employment, FC R&I, FC Learning, FC Automated Documents and new services).
• Build account maps and stakeholder plans for priority targets, working with Account Executives to coordinate a joined-up approach.
• Use intent data, trigger events (e.g. lateral hires, office openings, practice launches, regulatory change) and market insight to time and tailor outreach.
• Respond promptly to inbound enquiries, trial sign‑ups and marketing-generated leads, qualifying interest and routing opportunities to the right Account Executive.
• Conduct structured discovery calls to understand prospects' workflows, knowledge challenges, current tools and buying process, qualifying against agreed criteria (e.g. need, authority, timing and budget).
• Book high-quality meetings and product demonstrations for the sales team, ensuring a clear, well-documented handoff.
• Nurture early‑stage or not‑yet‑ready prospects through relevant content and timely follow‑up until they are ready to engage.
• Consistently meet or exceed monthly and quarterly targets for qualified meetings, sales‑accepted opportunities and pipeline value.
• Support campaign execution alongside Marketing, including webinars, events, product launches and targeted account‑based campaigns.
• Work with Customer Success and Account Management to identify warm introductions, referrals and new departments within existing subscriber firms.
• Contribute to win/loss insight by capturing objections, competitor mentions and market feedback from prospect conversations.

Data, CRM &…