Head of Engineering; Customer Experience

Head of Engineering (Customer Experience)

We’re ASOS, the online retailer for fashion lovers worldwide. We aim to give customers confidence and empower our people to be their true selves.

We are proud members of Inclusive Companies, Disability Confident, Committed, and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list.

At ASOS, we’re passionate about bold, seamless digital experiences. As Head of Engineering, Customer Experience, you’ll lead a team of 40 engineers and scientists across five squads, shaping how millions of customers discover, shop, and trust our products without ever touching or trying them on. You will deliver and maintain the home page and product detail pages, ensuring immersive presentation and consistent, connected journeys across web and app.

• Defining Vision & Strategy: set and execute the technology strategy for customer experience, aligning with ASOS’s business and product goals.
• Team Leadership: inspire, mentor, and develop a high‑performing engineering team, fostering growth and technical excellence.
• Engineering Excellence: champion robust, scalable, high‑performing platforms that deliver immersive and trustworthy experiences.
• Cross‑Functional
  
  Collaboration:
  
  work closely with Product, Design, and Customer teams to bring innovative digital experiences to life.
• Driving Innovation: adopt modern technologies, frameworks, and architectures to enhance speed, agility, and quality.
• Customer Focus: ensure all solutions balance innovation with reliability, accessibility, and customer needs.
• Culture Building: embed a culture of curiosity, continuous improvement, and empowerment within the engineering teams.

• Proven experience leading engineering teams focused on customer experience and digital products, ideally within e‑commerce or consumer technology.
• Track record of leading teams responsible for high‑traffic, high‑user online applications, with experience scaling engineering organisations to support demanding digital environments.
• Strong technical background, with hands‑on engineering experience and deep knowledge of modern practices, frameworks, and architectures.
• Experience delivering mobile and web applications that delight and inspire customers.
• Understanding of search, experimentation, video technologies, and AI applications to enhance customer journeys.
• Strategic thinker, comfortable with both vision‑setting and technical detail.
• Highly collaborative, with experience partnering across Product, Design, Commercial, and Data functions.
• Innovative mindset, able to anticipate industry trends and translate them into practical solutions with measurable impact.

• Employee discount.
• Employee sample sales.
• 25 days paid annual leave plus an extra celebration day.
• Discretionary bonus scheme.
• Private medical care scheme.
• Flexible benefits allowance.
• Personalised learning and in‑the‑moment experiences.