Front End Engineering Associate Manager; GenAI

Role
- Front End Engineering Associate Manager

Location:

London

Level
- Associate Manager

Accenture Song accelerates growth and value for our clients by combining creativity, technology, and data-driven intelligence. Within Song, our Agentic Commerce practice helps organisations design, build, and scale modern digital commerce ecosystems - embedding Generative AI and Agentic AI into commerce to enable real-time personalisation, autonomous merchandising, and intelligent customer engagement at scale.

We are especially looking for individuals who are experts in front-end engineering for mobile or web platforms, with deep experience in modern frameworks and performance optimization. You're bring hands-on experience with generative AI technologies and understand how to apply them to enhance product experiences. Consulting experience is also key - you'll be comfortable engaging with clients, shaping solutions, and driving strategic outcomes.

If you're looking for a challenging and rewarding career in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll have the chance to develop a wide range of new skills on the job and work with cutting-edge technologies. So why wait? Join us and take your career to new heights.

• Drive measurable growth and delivery impact across our customer technology product engineering practice
• Shape and scale client product and platform engineering capabilities (operating model, team topology, and delivery practices)
• Build trusted senior client relationships and align stakeholders on clear outcomes, scope, and measures of success
• Lead engineering across large digital and agile transformation programmes, improving predictability, quality, and delivery pace
• Set the web front-end technical direction, including architecture, engineering standards, and governance
• Raise the bar for web quality and reliability by championing testing, accessibility, performance (Core Web Vitals) and production observability
• Identify, prototype and scale Generative AI use cases in products and delivery workflows, ensuring responsible adoption and measurable value
• Grow and retain high-performing teams through coaching, feedback, hiring support, and clear progression pathways
• Create and evolve reusable assets (e.g., Next.js accelerators, design system patterns, and delivery playbooks) and represent the practice internally and externally
• Partner with Product, Design, Data and Engineering to deliver user-centered web products from discovery through to production

• Experience in front end engineering
• Experience building with modern web frontend technologies and frameworks (React/Next.js). Mobile experience is a plus (iOS/Android/React Native)
• Strong JavaScript/Type Script skills and experience with modern React patterns (hooks, context, state management)
• Experience with frontend testing strategies and tools (unit, integration and end-to-end), e.g., Jest/Vitest, React Testing Library, Playwright/Cypress
• Accessibility-first delivery (WCAG), including semantic HTML and assistive technology testing
• Web performance optimisation and profiling, including Core Web Vitals, bundle analysis and code-splitting
• Deep experience building web applications with Next.js, including SSR/SSG/ISR patterns, routing and data-fetching
• Strong UI engineering fundamentals: responsive design, modern CSS, and cross-browser compatibility
• Experience contributing to and evolving design systems/component libraries (governance, documentation, and adoption)
• Frontend build tooling and developer experience…