Sr. Digital Marketing Specialist

We’re Canvas Credit Union

We’re passionate about transforming financial services. Our members, families, and the communities we call home motivate everything we do. As part of the credit union movement, we believe in providing our members with education, support, and guidance to build strong financial futures.

Canvas "It's About More" Video - You Tube ( - or, visit  )

At Canvas, we’re dedicated to transforming financial services from the inside out. Our culture is a top priority and second to none. We strive to balance hard work and high achievement with a fun, supportive environment.

At Canvas, there are 5 behaviors we live by each day that will continue to help us be known for our heart and our people:

• Seriously good benefits
  :
  Beyond healthcare, dental, and life insurance, we make it so worth your while. Canvas employees get up to a 10% company contribution to their 401k, generous personal time off, and employee discounts on loans (that includes cars and houses!). The starting pay range for this position is $69,695.52-$87,125.55/annual, and final pay rate will be determined based on experience, education, skills, and internal equity factors.
  
  Canvas benefits include:
  • Medical/Dental/Vision Insurance
  • Paid Vacation
  • Paid Sick Time
  • Paid Holidays
  • Paid Wellness Day
  • Paid Volunteer Time
  • Flexible Spending Account
  • Health Savings Account
  • World Class 401(k) Plan
  • Tuition Reimbursement
  • Rate Discounts on Qualifying Loans
  • May be eligible for incentives or discretionary bonus based on results

The Senior Digital Marketing Specialist is responsible for driving digital engagement for Canvas audiences and prospective members through the development and execution of effective digital strategies across owned and paid media channels. The position plays a key role in shaping the future of Canvas’ digital advertising and ensuring campaigns reach target audiences and drive conversions. The ideal candidate will have deep expertise in managing multiple marketing technology platforms, with a strong emphasis on project management, stakeholder engagement, and the ability to use data to shape strategic decisions.

• In collaboration with the Director of Multimedia Planning, this role is responsible for planning, designing, and implementing strategies for Canvas’ digital communication channels including web, email, online & mobile banking, and more.
• Explore existing and potential channels for expanding digital engagement and recommend approaches to implementing new digital strategies.
• Set the standard for iteration and identify opportunities for improvements based on performance data and member behavior.
• Collaborate with many internal stakeholders to ensure cross‑channel integration to drive conversions and track attribution. Responsible for researching and implementing strategies to maximize current channels and elevate Canvas’ brand.
• Leverage data and voice of member input to create recommendations for shifting digital approaches.
• Coordinate the delivery of a wide range of marketing initiatives from design to execution.
• Manage vendor relationships with our SEO/paid search and online reputation management partners.
• Manage Canvas’ digital presence (e.g. Google, Apple, Bing, etc.) to monitor and respond to reviews, maintain accuracy, and increase engagement.
• Routinely monitor and analyze website analytics; report and make recommendations for optimizations.
• Explore the role Canvas should play in new digital spaces.
• Work in collaboration with project stakeholders to improve cross‑sell and utilization of products and services through Canvas’ digital banking platform.
• Collaborate with web development, digital marketing consultants, and other teams to execute on initiatives and projects, impacting our digital member journey.
• Identify opportunities to optimize website content in conjunction with product owners, creative team, and SEO partners.
• Collaborate with the creative team to integrate and elevate the overall digital experience through implementation of brand‑aligned visuals and messaging specifically related to our online paid ads and campaigns to drive new member acquisition.
• Respo…