Senior Manager, Product Management - Go-to-Market, Accessory Ecosystem

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Ford's Model E team is charged with delivering the company's vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You'll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out.

Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.

In this position...This role designs and manages the next generation of the accessory ecosystem for Ford Fathom, our future connected vehicle, designed from the ground up in California. You will own the end-to-end product lifecycle, from trend-spotting and ideation through partner collaboration, product development, and market launch.

The successful candidate will define what partnership looks like inside the Ford ecosystem and build a totally new ecosystem of products with partners and collaborators. You will navigate the friction between fast-moving consumer product cycles and traditional automotive development, delivering high-margin, highly desired products.

This leader will ensure that all products not only delight the customer but also meet Ford's rigorous standards for safety, durability, and integration with the vehicle.

• Trend Forecasting:
  Monitor global consumer product and technology trends (e.g., CES innovations, mobile tech, gaming, smart devices, lifestyle brands) and translate them into a compelling ecosystem roadmap.
• Business Case Development:
  Own the P&L for the accessory ecosystem. Develop robust business cases, pricing strategies, and take-rate forecasts, and drive contribution margin at the point of sale.
• Lifecycle Synchronization:
  Develop strategies to decouple fast-moving consumer product life cycles from traditional vehicle development cycles, ensuring Ford vehicles always offer fresh, relevant products.
• Requirements Definition:
  Write clear product requirements that bridge consumer product features with automotive-grade requirements.
• Ecosystem Integration:
  Champion the integration of accessories with the vehicle and the Ford mobile experience, ensuring a seamless, single-ecosystem customer experience alongside the connected vehicle software roadmap.
• Cross-Functional Leadership:
  Lead matrixed teams across Design, CMF, Engineering, Finance, Purchasing, and Sales to deliver products on time and on budget, and lead design and product reviews with senior leadership.
• Strategic Partnerships:
  Identify, negotiate, and collaborate with leading consumer brands, suppliers, and contract manufacturers to co-develop or white-label innovative products, and define the partnership models that support them.
• Licensing & IP:
  Work with legal and business development teams to manage licensing, brand, and intellectual property considerations for partner products.
• Launch Strategy:
  Develop go-to-market plans in partnership with Vehicle Program Management, Marketing, and Sales to bundle accessories into high-value vehicle packages or standalone offerings.
• Agency & Creative Partners:
  Manage agency and creative partners to bring concepts and brand experiences to life.
• Performance Analytics:
  Monitor customer feedback, sales, and warranty data to drive continuous product improvement and inform next-generation designs.

• Bachelor's Degree in engineering, computer science, product design, or business. or equivalent combination of relevant education and experience.
• 5+ years of professional experience in Product Management and/or Go-to-Market Strategy.
• Demonstrated verbal, written, and presentation communication skills with the ability to communicate effectively with leadership and cross-functional stakeholders.

• Master's degree or MBA
• Experience at a leading consumer products or consumer electronics company (e.g., Apple, Google, Samsung).
• A strong sense of product strategy and the ability to define a vision in a new space.
• Experience in automotive, retail, or channel environments.
• Experience building a product ecosystem or platform.
• Experience taking consumer…